ABOUT US:

Upway is a fast growing startup building the largest marketplace for refurbished e-bikes globally. We have refurbished over 50,000 e-bikes in just three years and are growing fast! Upway’s mission is to make e-mobility accessible to a wide range of people. Our goal is to build the largest and highest quality e-bike range by sourcing and reconditioning the best e-bikes.
Germany has become our largest market, and to support our growth we are looking for a data-driven marketer with a passion for shaping brand experiences and driving growth.
As Marketing Manager at Upway, you’ll play a critical role in executing our marketing strategy, optimizing demand generation, and building a locally loved brand. With a 7-digit marketing budget to manage, you’ll lead campaigns across multiple channels—from social media and influencer partnerships to calendar-driven promotions and special brand activations.
If you thrive in a fast-paced, entrepreneurial D2C environment and are ready to build the foundations of our marketing strategy, we want you to be part of our exciting growth journey!

ABOUT UPWAY

At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.
Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across eight countries, including France, Germany and the US.
We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $65M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.

• Demand Generation:
• Own and drive the marketing strategy for DACH, ensuring alignment with local objectives.
• Manage a 7-digit marketing budget, optimizing spend for maximum ROI.
• Campaign Management
• Plan, implement, and optimize marketing campaigns, ensuring they drive traffic and maximize conversion.
• Manage calendar-based campaigns (e.g., Black Friday, holidays, back-to-school) to capitalize on seasonal opportunities.
• Partnerships & Affiliates
• Scope, negotiate and manage strategic partnerships to expand reach and drive customer acquisition.
• Monitor and analyze partnership performance, optimizing for ROI and scaling successful collaborations.