Gas South is seeking a curious, analytical, and results-driven Marketing and Sales Analyst to join our team. In this role, you will play a pivotal part in identifying opportunities, shaping strategies, and driving business growth. If you have experience in analytical techniques, forecasting, budgeting, and uncovering actionable insights from data, we’d love to hear from you. This role goes beyond technical skills, requiring a passion for solving business problems and making a tangible impact.

QUALIFICATIONS:

• Bachelor’s degree in Business Analytics, Economics, Finance, Statistics, or a related field. A Master’s degree is a plus but not required.
• 2+ years of experience in data analysis, marketing analytics, or a related field, with a demonstrated ability to connect insights to business outcomes.
• Proficiency in analytical tools such as Excel, Tableau, or Power BI, with working knowledge of SQL, Python, or R for advanced analysis.
• Strong knowledge of forecasting, budgeting, and statistical modeling techniques.
• Proven experience in data storytelling and communicating complex findings to non-technical stakeholders.
• Strong business acumen with the ability to think strategically about the implications of data insights.
• A proactive mindset and relentless curiosity to explore and solve open-ended business problems.
• Exceptional time management and organizational skills, with the ability to handle multiple priorities.

PREFERRED SKILLS:

• Experience with Salesforce or similar CRM platforms.
• Familiarity with A/B testing, marketing attribution, and campaign analytics.
• Industry knowledge in energy, utilities, or a competitive service-based market.

LOCATION REQUIREMENTS:

• Candidates must be currently based in Atlanta, GA or Gainesville, FL

KEY RESPONSIBILITIES:

• Budgeting and Forecasting: Create and manage the annual sales and marketing budget, collaborating with senior management to secure approval. Continuously monitor performance against the budget, analyzing deviations and identifying underlying trends and market impacts. Reforecast projections throughout the year based on emerging data and insights, providing strategic support to inform and refine the overall business plan.
• Market and Profitability Analysis: Analyze market pricing trends and internal customer profitability metrics to develop competitive pricing strategies and identify key success drivers for residential and commercial segments. Provide actionable insights to optimize pricing structures and enhance overall business performance.
• Analytical Problem-Solving: Apply advanced analytical techniques such as regression analysis, scenario planning, and segmentation to address complex business challenges.
• Data Analysis and Preparation: Analyze large volumes of customer behavior data to identify trends, patterns, and opportunities for business growth. Aggregate, transform, and ensure the cleanliness and structure of datasets for analysis. Extract, transform, and load data from various sources, including third-party APIs, databases, CRMs, and marketing platforms.
• Collaboration: Act as an internal consultant, working cross-functionally with marketing, sales, finance, and operations teams to leverage data in informing and shaping business strategy. Partner closely with stakeholders to understand their objectives and challenges, providing tailored insights and solutions. Go beyond delivering data and reporting by engaging with teams to identify opportunities, address pain points, and drive impactful, data-informed decisions.
• Reporting and Monitoring: Develop and maintain reporting frameworks to track and monitor activity within the sales funnel. Design dashboards and visualizations to effectively communicate insights and trends, enabling quick and informed decision-making by stakeholders.
• Campaign Evaluation: Assess the effectiveness of marketing and sales initiatives, providing actionable recommendations for optimization. Collaborate on customer targeting efforts and lead generation strategies to improve campaign reach and impact. Conduct ROI analysis for marketing campaigns, identifying opportunities for cost efficiency and improved outcomes. Use predictive analytics to forecast campaign performance and recommend adjustments to maximize results.

OUR PURPOSE AND CULTURE

At Gas South, we approach each day knowing we have an opportunity to make a difference in people’s lives. That means helping our customers save money with everyday low rates and treating them with dignity, honesty and respect. It means supporting our employees in their personal and professional lives, and it means we want to make sure our success directly benefits the communities we serve by giving back 5% of profits to support children in need. Through partnerships with non-profits like United Way, Salvation Army, Junior Achievement, Bert’s Big Adventure and many others, we’re proud to help make a difference. At Gas South our employees bring their boldest ideas and most authentic selves to work, no matter their title, position or background. We understand that our people are our most valuable assets. So, we treat them that way, with competitive benefits, flexible schedule options, and a fun, casual atmosphere.
Gas South affirms that it is an Equal Opportunity Employer whose actions and practices are consistent with fair employment. In this regard, Gas South will not discriminate against any employee or applicant with regard to race, color, religion, sex, age, national origin, disability, pregnancy, childbirth or related medical conditions, genetic information, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment including recruiting, hiring, placement, training, promotion, lay-offs, transfers, leave of absence, compensation and termination.