THIS POSITION IS NOT ELIGIBLE FOR REMOTE WORK

Midland Garage Door is seeking a creative and results-driven Digital Marketing Specialist to manage and grow the company’s online presence across its family of brands. This role will drive engagement, brand awareness, and measurable results through social media, email campaigns, digital advertising, media and public relations initiatives. The Digital Marketing Specialist will collaborate closely with the Marketing team to deliver cohesive and impactful campaigns for dealers, customers, and internal audiences.

Essential Duties:

• Digital Campaigns – Collaborate with the marketing team to plan, execute, and optimize digital campaigns across social, email, web, and advertising channels. Define KPIs, identify opportunities for growth, and provide insights to improve campaign performance.
• Social Media – Plan, create, and publish engaging content and ads for all social media platforms; build audiences, monitor engagement and respond to comments/messages; analyze performance and optimize for results.
• Email Marketing – Build and execute email campaigns to dealers and customers; write compelling copy; segment audiences; track performance and recommend improvements.
• Public Relations & Media – Write and distribute press releases, articles, and media kits; maintain media contact lists; identify PR opportunities to enhance brand visibility.
• Digital Advertising – Collaborate with vendors to manage SEO, PPC, social media advertising, and retargeting campaigns.
• Content Collaboration – Work with the Marketing team to produce visuals, videos, and other assets for campaigns.
• Recruitment Marketing – Develop digital content to support HR recruitment efforts, highlighting company culture and employee stories
• Dealer & Co-Op Support – Provide marketing assets and guidance to support dealer campaigns and co-op marketing initiatives.
• Analytics & Reporting – Track, analyze, and report on digital campaign performance; provide actionable recommendations for continuous improvement.
• Platform & Vendor Management – Manage marketing tools, platforms, and external vendors to ensure campaigns run smoothly and effectively.
• Media Content Calendar Management – Create, maintain and coordinate the digital content calendar, ensuring timely delivery of campaigns and consistent messaging.

Marginal Duties:

• Other duties and responsibilities as assigned by Management.

Competencies Required:

• Strong writing, editing, and content creation skills
• Familiarity with email marketing platforms, social media tools, and analytics dashboards
• Knowledge of paid social, Google Ads, PPC, and other digital advertising strategies
• Experience collaborating cross-functionally with creative teams to deliver campaign assets
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment
• Analytical mindset with experience using data to inform strategy and optimize campaigns
• Professional and courteous demeanor on and off the phone, with employees and external contacts.
• Contributes to a culture of cooperation and teamwork within and between all departments companywide – provides assistance as needed with a can-do attitude.
• A skilled communicator. Listens first and speaks second. Thinks about the message they deliver before they say/send it and how the message could be interpreted.
• Maintains the highest standard in the area of confidentiality with sensitive company information.
• Ability to work closely with senior management.
• Excellent time management abilities and a proven ability to meet deadlines.
• Takes pride in your work and has a strong attention to detail.
• Represents the company with a professional appearance and professional behavior at all times.
• Has a strong ability to multi-task.

EDUCATION AND EXPERIENCE:

Bachelor’s degree in Marketing or Communication and 5+ years of experience in digital marketing, social media management or communications; agency experience preferred, or an equivalent combination of education and experience to successfully perform the essential responsibilities and duties as listed above.

Equipment/Software used:

• Microsoft Office Suite
• General Office Equipment
• Multi-line Phone System
• Social Media Platforms

Essential Duties:

• Digital Campaigns – Collaborate with the marketing team to plan, execute, and optimize digital campaigns across social, email, web, and advertising channels. Define KPIs, identify opportunities for growth, and provide insights to improve campaign performance.
• Social Media – Plan, create, and publish engaging content and ads for all social media platforms; build audiences, monitor engagement and respond to comments/messages; analyze performance and optimize for results.
• Email Marketing – Build and execute email campaigns to dealers and customers; write compelling copy; segment audiences; track performance and recommend improvements.
• Public Relations & Media – Write and distribute press releases, articles, and media kits; maintain media contact lists; identify PR opportunities to enhance brand visibility.
• Digital Advertising – Collaborate with vendors to manage SEO, PPC, social media advertising, and retargeting campaigns.
• Content Collaboration – Work with the Marketing team to produce visuals, videos, and other assets for campaigns.
• Recruitment Marketing – Develop digital content to support HR recruitment efforts, highlighting company culture and employee stories
• Dealer & Co-Op Support – Provide marketing assets and guidance to support dealer campaigns and co-op marketing initiatives.
• Analytics & Reporting – Track, analyze, and report on digital campaign performance; provide actionable recommendations for continuous improvement.
• Platform & Vendor Management – Manage marketing tools, platforms, and external vendors to ensure campaigns run smoothly and effectively.
• Media Content Calendar Management – Create, maintain and coordinate the digital content calendar, ensuring timely delivery of campaigns and consistent messaging

Marginal Duties:

• Other duties and responsibilities as assigned by Management