About our company:
Springboard Hospitality in partnership with Hotel Equities is a premier third-party hotel management company with a 30+ year history transforming lifestyle hotels, from the islands of Hawaii to the tip of Florida.
Springboard team members are a diverse mix of independent innovators, savvy storytellers, adventure-seekers, tech entrepreneurs, free-thinkers and community leaders making waves across one of the most diverse portfolios in the industry.
At every level, the Springboard team is dedicated to going Above & Beyond to deliver hotels that transform people, properties & communities. From memorable moments at the front desk, to thoughtful room touches, to inspired onsite programming, the Springboard team is committed to empowering the traveler’s journey—inviting them to experience the frequency of each hotel’s locale, pushing authentic human connection, exploration, and discovery, while also driving revenue.
Springboard values intentional culture, and whole-heartedly believes in nurturing, training, and empowering the careers of the hospitality leaders of today and tomorrow, encouraging them to travel and explore, through Springboard’s award-winning portfolio. From work life balance to career development, Springboard values and invests in the greater team, reflected in zero corporate turnover during the pandemic, well positioned for continued growth through the future.
https://www.springboardhospitality.com/
Primary mission:
The primary mission of the Vice President of Marketing is to set the marketing objectives for Springboard’s properties and lead a team to execute. You will oversee the communication strategy of marketing performance liaising with Springboard’s executive team, property leadership and hotel owners.
You will be responsible for creating and overseeing execution of thoughtful integrated marketing strategies for Springboard, creating and executing marketing plans that address local and regional business objectives and challenges to drive hotel revenue and business performance.
This role presents an opportunity to lead a fully staffed and experienced team in a tech forward organization that values collaboration.

EXPERIENCE:

• Prior Experience:
• 5+ years of experience in Field Marketing, Hotel Sales, or a similar role, in a hotel environment is required.
• Bachelor’s or Master’s degree in Marketing, Business or related field.
• Professional Certified Marketer (PCM), Project Management Professional (PMP), or similar certification preferred.
• Subject Expertise:
• Subject matter expert in strategic marketing, branding, positioning and revenue generation in the hospitality industry.
• Exceptional leadership, problem-solving and communication skills.
• Experience in making website updates in various CMS platforms is required and some HTML knowledge is preferred.
• Experience creating and deploying email campaigns through various CRM platforms.
• Must have discriminating perception of text/graphic presentation and ability to communicate distinctions to agency partners for revisions.
• Proficient in analyzing hotel marketing reports from Google Analytics, SynXis, and other hotel reporting tools.
• Excellent knowledge of computer software including Word, Excel, Adobe Suite, PowerPoint, and Outlook.
• Experience with travel industry reservation systems, hotel property management systems, hospitality forecasting, pricing and inventory control.