ABOUT US

With yfood, we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017, we have been making innovative “complete food” in the form of drinks, bars as well as powders, enabling simpler, better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example, we use resources responsibly and have been a carbon-neutral company since 2021. Currently, more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets, including the UK, France, and the Netherlands

WE ARE YFOOD, PIONEERS IN THE SMART FOOD CATEGORY AND MARKET LEADER IN DACH, NOW EXPANDING OUR FOOTPRINT IN THE UK, NETHERLANDS, SPAIN, FRANCE AND BEYOND. JOIN US AS OUR INTERNATIONAL TRADE MARKETING MANAGER AND PLAY A KEY ROLE IN BRINGING OUR BRAND TO LIFE IN STORES ACROSS EUROPE. BASED AT OUR LONDON OFFICE YOU’LL BE THE GO-TO PERSON FOR OUR INTERNATIONAL TEAMS AND DISTRIBUTION PARTNERS, SHAPING OUR SUCCESS IN NEW MARKETS.

As an International Trade Marketing Manager you will drive in-store brand visibility and shopper engagement with a focus on the UK and Netherlands, while supporting our expansion into new regions. This role reports into the international headquarters team in Munich, while closely collaborating with local country teams.
You will execute impactful B2C trade marketing activations in established markets while also supporting sales teams and distribution partners with B2B initiatives. Additionally, you will develop and implement go-to-market strategies for emerging markets, ensuring a strong foundation for future growth.

YOUR RESPONSIBILITIES

• Identify local market needs and opportunities, ensuring tailored executions within budget while considering local differences
• Plan, execute, and evaluate all trade marketing activations in the UK and Netherlands to boost brand visibility and sales, adapting to local market dynamics
• Work closely with the yfood in-house creative team and brand management to deliver optimal brand executions for international trade activities
• Monitor POS activations, promotions, and competitor performance to refine strategies
• Conduct market analyses to identify trends and growth opportunities
• Develop and align quarterly and annual trade marketing plans for optimal execution
• Track budgets and activity performance to maximize efficiency and impact
• Collaborate with the wider marketing team to align trade marketing with overall marketing strategies
• Support emerging market expansion by integrating trade marketing into go-to-market plans
• Organize and support local sales teams on executing B2B trade shows and retailer events