· Build (with internal and external teams), manage and own performance of media channels and campaigns across both MS and ETH digital platforms. This includes brand Facebook, Instagram, YouTube and Tiktok accounts in the UK and European countries as well as WeChat & DouYin.
· Grow brand’s eCommerce channels with a clear KPI to meet; with the objective to drive positive customer lifetime value and build referrals.
· Maintain and optimise brand CRM through subscription channels and e-commerce networks.
· Strategise and implement campaign media buying for META channels as well as Google Advertising.
· Manage and analyse data from our media partners, providing actionable insights for the paid media team and other business stakeholders
· Monitor and analyse paid media channel performance and maintain reporting on campaign performance, ROI, CPA, and other channel metrics across the business
· Budget planning & forecasting for channel-led initiatives across different target groups and markets to drive strategic results.
· Manage multiple external agencies across UK and Europe to make sure consumer communication in each country is consistent with the brand message yet specific to local circumstances.
· Analyse spectrum of digital channels available (web, social, mobile, etc.) and make recommendations as to which offer their opportunities to grow brand awareness and increase purchase intention, and the most cost effective approaches for reaching the right target audience.
· Understand consumer needs and opportunities within the product to drive revenue and create a seamless and frictionless user experience.
· Work with stakeholders, Product, Brand marketing, Sales team, translating digital strategy into actionable propositions.
· With the Head of Brand & Digital, create detailed requirements documentation that demonstrates KPI to brief internal and external teams on builds.
· Lead the development of insight driven strategies for assigned business projects.
· Supervise & build team morale to drive enthusiasm across different projects and events that embody their corporate culture.
· Develop strategies for new channel development and investments to deliver positive business results and expanded growth.