at wagamama, food is life and we’re here to make every bite count. With over 165 restaurants across the UK (and growing fast) we’ve been dishing up vibrant, fresh asian inspired flavours since ‘92. It’s all about good food, good vibes, and good company
Were looking for a marketing director to join us on our journey Ready to dive in and stir things up?

WHAT WE NEED |

a dynamic and innovative marketing director to lead our marketing strategy and drive brand growth. You will be responsible for crafting impactful communications and customer loyalty across paid, owned, and earned channels. As the leader of a talented team, you’ll oversee a Best-in-Class CRM & loyalty program, ensuring sustained growth and enhancing customer lifetime value. We are looking for someone with a proven track record in disruptive marketing and integrated communications, who is experienced in scaling loyalty programs and has a deep understanding of restaurant operations. If you’re passionate about creating compelling brand moments and driving growth, we’d love to hear from you!

• craft fame and footfall, driving communications across paid, owned and earned channels that convert to more visits for more occasion
• lead best in Class CRM & loyalty program with industry leading LTV & primary contributor to LFL growth YOYOY
• ensure wagamama are always easy to find and search digitally with a dominance of local search
• define + implement our in-restaurant brand proposition ensuring we are a memorable moment for guests to connect, inspiring one more visit through what makes us famous (our food and our hospitality)
• Inspire and lead team, creating the next generation of leaders
• lead a team of 12 with 4 direct reports. Working hand in glove with peers - commercial strategy & insight director, creative director, head of international marketing as the senior marketing leadership team
• key member of the wider business senior leadership team