PERFORMANCE DIMENSIONS

• Global brand health metrics (brand awareness, sentiment, share of voice)
• Marketing-sourced and influenced pipeline (volume and quality of leads)
• Campaign performance (ROI, engagement rates, MQLs)
• Cost per lead (CPL) and customer acquisition cost (CAC)
• Regional marketing performance alignment and consistency
• Team development, retention and engagement scores

PREFERRED WORK EXPERIENCE

• 10+ years of progressive leadership in global marketing roles.
• Proven experience leading both brand and demand generation for B2B service and SaaS businesses.
• Experience in real estate, architectural visualisation, proptech or creative industries is highly valued.
• Strong background in building marketing functions from early stage to scale-up.

CERTIFICATIONS OR QUALIFICATIONS

• Bachelor’s or Master’s in Marketing, Communications, Business, or related field.
• Professional certifications in Digital Marketing, Product Marketing or Brand Strategy are advantageous.

The Head of Brand & Marketing is responsible for defining and delivering a globally consistent, high-impact marketing strategy that builds The Boundary’s brand equity, drives customer acquisition, supports revenue growth across both service and product lines, and positions the company as a world-leading brand in tech-enabled real estate visualisation and software.
As a key member of the senior leadership team, the Head of Brand & Marketing leads the development of global campaigns, regional execution alignment, digital infrastructure, content strategy, and internal/external communications. This role balances long-term brand building with short-term performance marketing and enables go-to-market (GTM) success across all regions and business lines (services and SaaS). The position is central to shaping a scalable marketing function that supports organisational growth, geographic expansion, and evolving customer needs.