Since 1989, we’ve supported adults of all ages to maintain their independence and stay in the place they know and love. Because, life is better at home.
Helping Hands is the nation’s most widely rated home care provider and the only one to be endorsed as a Centre of Excellence by Skills for Care. We have over 150 branches across England and Wales as well as our Support Office in Alcester, Warwickshire. We’re now looking for a New Branches Marketing Lead to join our team in Alcester.
This is a rare and exciting opportunity to be at the forefront of growth in one of the UK’s most trusted home care providers. In this pivotal role, you will lead the go-to-market strategy for each new branch, collaborating closely with central marketing, regional teams, and local stakeholders to drive awareness, engagement, and ultimately new customer acquisition.

ABOUT YOU

We’re looking for a highly experienced marketing professional with at least five years of expertise, ideally in B2B marketing or marketing operations. A strong background in local branch or retail marketing is essential, along with exceptional creativity and communication skills. Success in this role requires a proactive, solution-focused mindset and an analytical approach to monitoring, measuring, and interpreting data-driven insights.
Demonstrated project and budget management skills are desirable, as is the ability to work both independently and collaboratively in a fast-paced environment. A bachelor’s degree in marketing, CIM/IDM qualifications, or relevant marketing experience would be advantageous.

MAIN RESPONSIBILITIES

• Lead the execution of the Helping Hands new branch marketing strategy, lead and organise a team of marketers and collaborate with cross-functional colleagues to best support the new branch managers, ensuring visibility.
• Develop a robust branch marketing plan helping branches deliver customer objectives, drive local leads, meetings and improve reputation at a local level.
• Driving awareness with key target audiences using a mixture of ‘launch’ collateral and overall proposition collateral
• Localising and flawlessly executing national and centrally produced campaign creative and key messages
• Leveraging owned channels to extend the footprint of paid campaigns and media
• Ensure all the relevant stakeholders are frequently communicated with and taken on the journey for marketing support