MANDATE

The Canadian Credit Card Marketing team is responsible for helping the bank achieve its ambitions through growing the retail credit cards & payments business, continuing to establish BMO as a leading Canadian credit card issuer.
Working collaboratively with partners, the team is accountable for developing & executing marketing strategies to:
1) Acquire & effectively onboard new customers;
2) Deepen customer relationships in terms of card spend, share of wallet, balance growth, retention; and
3) Effectively promote product & experience innovations, including rewards program & digital card management capabilities
To accomplish this, the team identifies priority customer segments, reviews customer value propositions and identifies value-creation opportunities (e.g., new programs/campaigns, partnerships, capabilities). Work plans may include both short-term tactical changes, as well as longer-term transformational changes.
The Senior Marketing Manager, Co-Brand Acquisition is responsible for supporting growth of the North American Retail Payments organization through the design, development, and execution of marketing tactics that will drive measurable results, with specific accountability for growing the co-branded Canadian Credit Card portfolio.
The primary focus of this role will be on marketing communications and campaigns that maximize the value of the strategic partnerships between BMO and other leading Canadian brands. Specifically, we are seeking to hire a Senior Marketing Manager to support the ongoing success of BMO’s suite of BMO VIPorter Mastercards. The scope of this role covers campaigns across acquisition and lifecycle objectives. This includes execution of acquisition programs leveraging paid media and partner marketing channels, targeted communication of new features, benefits, or capabilities to existing customers, and comprehensive marketing strategy, planning, and execution for future product launches.

KNOWLEDGE AND SKILLS:

• Experience in managing marketing initiatives and campaigns from concept to execution, typically gained from at least 6 years of experience in a product marketing role
• Experience working with a variety of marketing disciplines, including data-driven or direct marketing, digital marketing (with an emphasis on email marketing), customer relationship management programs, marketing analytics, advertising & creative development, and market research.
• Experience effectively interpreting results and insights to inform optimization prioritization and decision making.
• Strong working knowledge of marketing technologies, standards, and best practices, including but not limited to marketing automation, digital media, customer data platforms, website personalization & targeting tools.
• Minimum of undergraduate degree in marketing, business, commerce, or a related discipline.
• Experience in a larger organization or within the financial services industry would be advantageous. Experience launching and managing new products would be valuable.

KEY ACCOUNTABILITIES

• Development of initiative-level strategy for marketing campaigns, ensuring they align with overall organizational strategy, effectively maximize opportunities to drive business results, and are consistent with the brand
• Manage the setup and tactical execution of marketing campaigns, in collaboration with internal and external stakeholders including Product, Enterprise marketing, agency teams and channels teams
• Monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation
• Ensure effective and robust tracking and measurement of targeted marketing initiatives
• Regular engagement with counterparts at Porter, acting as the lead Marketing relationship manager for the partnership, and coordinating to build project plans and track progress
• Support development of business cases to inform decision-making and obtain approval to execute new programs
• Ensure flawless execution of best-in-class marketing communications
• Conduct various pre-implementation and post-implementation analyses to estimate/measure campaign/program impact
• Report results and outcomes of marketing initiatives to business partners

ABOUT US

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmo.com/ca/en
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes

• You know how to make things happen. You can lead projects and teams of stakeholders to bring new ideas to life by overcoming barriers and solving problems
• You’re independent and confident, unafraid to ask clarifying questions to gather the information you require. You also possess the ability to leverage critical thinking to deal with ambiguity.
• You’re a master of marketing fundamentals. Deploying emails, proofing collateral, consolidating and refining feedback into a strategic direction, writing briefs, creating and presenting marketing plans, and managing campaigns end-to-end are second nature
• You’ve got sharp analytical and problem-solving skills – you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find solutions.
• You’ve proven your ability to collaborate effectively with stakeholders & partners across business groups, with the ability to build and maintain effective working relationships.
• Financial calculations & performance analyses don’t faze you. You have experience building and sharing regular KPI reports and data visualizations.
• You’re organized and reliable, with disciplined project & time management skills and the ability to prioritize effectively.
• You’re a strong and persuasive communicator, in person and in writing, who can effectively leverage documentation and visuals to communicate your ideas and insights to a broad range of stakeholders
• You’re passionate about marketing and are a customer champion with the instinctive practice of thinking through the full customer journey coupled with a strong will to fight for the best customer experience
• You have deep experience with Microsoft Excel, Word, and PowerPoint