The Marketing Specialist – Digital will assist in the administration, optimization, and evaluation of websites, online marketing campaigns, social media platforms and display advertising. They will contribute to ongoing marketing and messaging strategies, assists with conceptual design and initiates corresponding content marketing measures (i.e. setting up the required landing pages).

• Participate in the planning and implementation of strategic online marketing concepts.
• Work with product specialists and marketing teams to create multi-channel campaigns.
• Responsible for managing SharePoint Intranet application deployment, administration, troubleshooting, maintenance, and technical support activities.
• Assists in the content management, web design, implementation and administration of websites and databases.
• Understands the liebherr.com structure in CMS and provides guidance and support to new employees in the use of the company-wide CMS system.
• Create, execute and optimize email marketing campaigns, from managing and segmenting email lists to integrating necessary landing pages.
• Implements SEO measures (content and technical). This includes keyword research, use of analytics data, optimization and effectiveness analysis of existing websites (usability, findability, visibility and testing), and development of on-site and off-site strategies for optimal index ability/crawlability.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Analyzes and monitors market trends and competition.
• Other tasks include design and management of digital graphics,creation and maintenance of data structures, metadata maintenance in digital asset management, and quality assurance for data, processes and structures.