Requisition ID: 191499
Career Group: Corporate Office Careers
Job Category: Parcours clients numériques
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario; Nova Scotia; Québec
City: Montréal Nord
Location: Tahoe Office, Bureau de Montréal-Nord, Dartmouth Office, Foord St. Office, Halifax Office (CIBC), King St. Office
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

READY TO MAKE AN IMPACT?

We are seeking a skilled Marketing Specialist to join our team, focusing on Journey Strategy, Performance, and Lifecycle Acquisition. This role is essential in planning, managing, and optimizing digital customer engagement journeys and acquisition programs across all Digital Engagement Channels (including email, push, SMS, app, web). The successful candidate will also lead the lifecycle strategy for channel acquisition, including management of our digital marketing media strategy and budget. The ideal candidate has a strong ability to interpret customer and business requirements and translate them into effective engagement strategies that drive measurable growth.

KEY CROSS-FUNCTIONAL ACCOUNTABILITIES :

• Partner with Analytics and Insights, Consumer Research, and Channel Analytics teams to apply quantitative and qualitative learnings to identify and optimize customer journeys and acquisition triggers.
• Work with the Digital Customer Engagement and SFMC Deployment teams to ensure proper execution, optimization, and deployment of both journey and acquisition strategies.
• Collaborate with the Advanced Analytics team to define segmentation and targeting approaches, monitor performance, and analyze strategies in response to journey results, acquisition trends, market conditions, and evolving customer needs.
• Partner with the Retail Media Network and external media teams to ensure media strategy, targeting, and measurement align with acquisition and journey objectives.

• Lead planning and program management of digital customer engagement journeys across Digital Engagement Channels, marketing campaigns, and digital experiences.
• Define and execute the lifecycle acquisition strategy across email, SMS, app, and web channels, ensuring sustained customer growth and retention.
• Manage the digital marketing media strategy and budget, aligning media investments with acquisition and engagement goals.
• Gather and interpret customer and business requirements to create clear strategies, delivered through outputs such as personas, journey maps, user flows, prototypes, and wireframes—validated through user testing when appropriate.
• Design in-depth customer journey maps that document the customer journey across channels, identifying opportunities for both short-term improvements and long-term transformation.
• Manage customer journey engagement and business performance analysis, including control groups and test-and-learn strategies, to continuously optimize journey and acquisition performance.
• Format, communicate, and socialize journey performance results (engagement metrics, business outcomes) across the organization to secure buy-in for ongoing optimization.