JOB SCOPE

• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Design and oversee digital marketing plans including our marketing database, email, and display advertising campaigns
• Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference for our product/menu offerings
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Undertake market intelligence and consumer insights projects, via a range of medium and platforms, to stay informed and abreast of trends and developments in the F&B sector
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Conduct outlet briefings for major marketing campaigns

JOB REQUIREMENTS

• Diploma and above in Marketing, Business Administration or equivalent
• 5 to 8 years’ relevant working experiences preferably in F&B industry
• In-depth knowledge in Singapore F&B market with keen insights and organization/planning management
• Familiar with international and China F&B branding, and its marketing/PR strategies
• Strong in planning and executing marketing programs, methods of multimedia channels and publicity of our brands
• Strong written and oral communications skills
• Resilience in meeting tight deadlines and concurrently handling different marketing campaigns
• Ability to work with cross-cultural teams and groups internationally

Please refer the Job description for details