ACCOUNTABILITIES AND SCOPE:

As part of the Marketing team, you will play a strategic and hands-on role in driving the mall’s marketing initiatives and enhancing its market positioning.

Responsibilities:

• Develop and lead integrated marketing campaigns and promotional campaigns to drive shopper footfall, boost tenant sales and strengthen the mall’s visibility and competitive positioning in the market.
• Spearhead tenant and vendor engagement for mall events, pushcart leasing, casual leasing activations, and promotional partnerships. Prior experience in these areas is essential for success in this role.
• Oversee casual leasing operations for advertising panels, atrium spaces, and pushcarts - including lead conversion, and operational execution to maximize occupancy and revenue.
• Lead and manage digital and social media marketing efforts - overseeing execution, and leveraging analytics to drive engagement and footfall.
• Monitor and report on campaign performance, including KPIs, ROI analysis, and footfall/sales tracking to inform future initiatives.
• Contribute to overall marketing planning, budgeting, and team development while actively supporting cross-functional efforts that enhance shopper experience and tenant collaboration.

Key accountabilities:

• Drive shopper traffic and engagement through effective campaigns.
• Ensure campaign performance meets KPIs and ROI targets.
• Achieve revenue and occupancy goals for casual leasing (advertising, atrium, pushcarts).

• Develop and lead integrated marketing campaigns and promotional campaigns to drive shopper footfall, boost tenant sales and strengthen the mall’s visibility and competitive positioning in the market.
• Spearhead tenant and vendor engagement for mall events, pushcart leasing, casual leasing activations, and promotional partnerships. Prior experience in these areas is essential for success in this role.
• Oversee casual leasing operations for advertising panels, atrium spaces, and pushcarts - including lead conversion, and operational execution to maximize occupancy and revenue.
• Lead and manage digital and social media marketing efforts - overseeing execution, and leveraging analytics to drive engagement and footfall.
• Monitor and report on campaign performance, including KPIs, ROI analysis, and footfall/sales tracking to inform future initiatives.
• Contribute to overall marketing planning, budgeting, and team development while actively supporting cross-functional efforts that enhance shopper experience and tenant collaboration