REQUIRED EXPERIENCE

• 7+ years of experience in creative production, preferably across mobile apps, games, or interactive experiences
• Demonstrated ability to lead a team through multiple product cycles, from concept to delivery
• A practiced leader of visual storytelling with a strong portfolio in illustration, animation, and UI
• Comfortable managing and mentoring creative teams while being hands-on when needed
• Experienced in coordinating cross-functional teams, including artists, animators, PMs, engineers, and marketers
• Deeply organized and proactive with excellent project management skills
• Exceptional written and visual communicator with high emotional intelligence and collaborative energy
• Experience using tools for design workflows & collaboration (e.g., Figma, Linear, Drive, Notion)

ABOUT THE ROLE

We’re looking for a Head of Design to lead Ello’s creative vision and scale our design practice across product, marketing, and content. You’ll shape how our AI tutor looks, feels, and behaves—guiding a growing team and ensuring design excellence at every level. With engineering velocity moving faster than ever, your role is critical: we need a design culture that not only keeps up with rapid iteration, but actively fuels it. You’ll help us build a design culture that can match the ambition of Ello’s vision for innovation and growth, raising the bar for product quality, design maturity, and cross-functional collaboration
This is a high-impact, high-ownership role that blends creative vision, operational excellence, and people leadership. You will work directly with Ello’s Co-Founder & CTO, Catalin Voss, and collaborate closely with our other Co-Founders, CEO Tom Sayer and CXO Elizabeth Adams. In this role, you’ll serve as both a creative compass and a strategic leader—helping us imagine, define, and build magical learning experiences for kids around the world.
We’re looking for an experienced creative leader who thrives at the intersection of imagination and execution. You’ve shipped beautiful, high-impact products and built teams and systems that made that possible. You’re excited about working in person in San Francisco. You’re hands-on when needed. And you care deeply about creating joyful, meaningful experiences for kids.

RESPONSIBILITIES

Company-Wide Creative Direction & Design Culture

• Define and maintain the creative direction and principles across Ello’s product and marketing ecosystem
• Uphold a high-quality visual bar and ensure consistency across illustration, animation, and interface design
• Lead team critiques and feedback loops to foster continuous improvement
• Build and strengthen Ello’s design culture, including training, upskilling, and mentoring team members outside of the design team (e.g. engineering and marketing)
• Champion design excellence across the company and help instill design thinking cross-functionally

Design Leadership across Product and Marketing

• Collaborate closely with our Product and Engineering leadership to shape product direction and user experience
• Collaborate closely with our Marketing leadership to shape our go-to-market and lifecycle marketing
• Champion a deep understanding of our users—their needs, motivations, and challenges—and ensure every experience we design is intuitive, purposeful, and grounded in real customer insight.

Project & Art Production Management

• Own creative timelines and milestone planning
• Coordinate assets across illustration, animation, and UI design workflows
• Manage and refine the art and asset production pipeline for scalability and efficiency
• Optimize the systems and processes to support smoother creative execution
• Serve as the connective tissue between creative, engineering, product, and marketing teams
• Lead clear, proactive communication across disciplines to reduce ambiguity
• Facilitate sprint planning, retros, and updates with clarity
• Anticipate and flag timeline risks, resourcing gaps, or potential blockers
• Manage contract illustrators, animators, and other vendors as needed to ensure high-quality deliverables
• Draft and oversee briefs, scopes of work, and delivery requirements for contract work