National Journal is hiring an Associate Director, Growth Marketing & Operations to manage and execute high-impact marketing campaigns and optimize our marketing technology stack, driving online conversions and enabling a seamless, scalable experience across the full buying journey for National Journal Membership offerings.
National Journal is a premier research and insights company committed to helping organizations effectively navigate Washington. Best known as one of Washington’s most trusted media brands for nearly 50 years, our expertise is unmatched, with teams of specialists dedicated to government affairs, communications, and political research, as well as exceptional journalism. Our mission is to equip the thousands of government and business leaders in the nation’s capital with the intelligence, insights, and connections they need to save time, increase efficiency, and deliver success.

QUALIFICATIONS OF THE IDEAL CANDIDATE

• Bachelor’s degree.
• 4-7 years of experience in full funnel marketing, lead generation, e-commerce, and growth strategy, preferably in a B2B environment.
• Entrepreneurial spirit; Track record of building new initiatives from conception to execution
• Deep understanding of full-funnel marketing and proven ability to create and execute strategies that both build brand awareness and generate demand (top of funnel) nd drive conversion (bottom of funnel) using data-driven tactics.
• Experience working in marketing automation software, Marketo and Hubspot preferred, and with CRMs, such as Salesforce.
• Knowledge of best practices for reaching audiences through digital media channels (e.g. how to improve deliverability, how to best personalize email content, email template design, creating strong calls-to-action, writing compelling subject lines, etc.).
• Demonstrates basic proficiency with Generative AI tools (e.g. ChatGPT, Copilot, Gemini). Candidates should be prepared to discuss how they have used these tools.

ABOUT US

Across National Journal Group, generally, the firm looks for two “pillar gifts” in you, and everyone else. In all of us, these are more aspirational than actual, but they are central in our intentions –

• Force of Ideas: At the center of National Journal Group work are the ideas within our writing. We believe that ideas – to the good and not – have consequences. Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, and giving voice to the latter.
• Spirit of Generosity: National Journal Group seeks in its ranks a spirit of generosity – a natural disposition in each colleague toward service and selfless conduct. National Journal Group writing should be cut from the same cloth –critical on the merits but informed by charity and forbearance in measuring motive and personal character.

National Journal is an Equal Opportunity Employer. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law

• Driving online sales through targeted digital marketing campaigns and conversion-rate optimization.
• Managing full-funnel marketing execution for new product launches, including campaign planning, ideation/conception, asset development, execution, and engagement reporting.
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• Develop and execute campaigns that drive high-impact lead generation through to bottom-of-the-funnel engagement and online conversion.

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• Draft and finalize copy; upload, code, and program in Marketo (or alternative tool); Create graphics and optimize for web

• Partner with the brand manager on social media
• Build and deploy an internal communications plan
• Partner with the Creative Lead and Brand Manager on collateral and sales enablement resources
• Collaborate with stakeholders to identify market-resonant themes, new opportunities, and areas for growth.
• Build and manage distribution lists for targeted email campaigns to clients and prospects, taking into account subscription management preferences, segmentation, and trigger campaign management.
• Write and edit compelling copy for email and web promotions, as well as sales enablement collateral and tools.
• Employ email best practices for send times, subject lines, formatting, and deliverability.
• Marketing Operations and Data Analytics
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• Own and manage our marketing automation systems (Marketo and HubSpot) and be familiar with our CRM (Salesforce) to manage execution, troubleshoot issues, and advise on opportunities available through the software.

• Optimize lead conversion paths (landing pages, forms)
• Run A/B tests to improve KPIs, conversion rates, and velocity
• Set up automation flows (nurtures, scoring, handoff) for new products
• Create dashboards for campaign performance and attribution
• Manage HubSpot (or Marketo) and integrations with CRM
• Maintain contact database - deliverability, CAN SPAM, EAA, list hygiene, etc.
• Pinch hit operations for webinars, events, outbound air cover, etc.
• Own product delivery, including management and execution of recurring newsletters, template reconstruction, troubleshooting send issues, etc.
• Reporting
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• Develop and maintain dashboards tracking key email metrics and web analytics

• Generate weekly and monthly performance reports, highlighting trends, anomalies, and actionable insights for both email campaigns and site traffic
• Audit and troubleshoot data integrity issues in email and web analytics platforms
• Project Management
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• Facilitate new product development go-to-market conversations, including campaign ideation, conception, execution, and engagement reporting, to cover quarterly themes and ad hoc, quick-turn campaigns.

• Create and manage internal processes and timelines.
• Partner with sales on campaign timing, lead handoff, and feedback loops aimed at accelerating deal velocity