Job Summary:
Company: Live Nation
Department: Marketing
Location: Farringdon, London
Reports to: SVP Marketing
Working Hours: Full time
Job Type: Permanent

COMPETENCIES / SKILLS / KNOWLEDGE / EXPERIENCE

• Substantial experience in music, live events, or entertainment publicity with team leadership experience
• Proven track record of leading successful, high-profile campaigns that drive tangible commercial outcomes
• Deep UK media network across key verticals with proven placement and storytelling success
• Strong people manager with the ability to inspire, coach, and lead a high-performing team
• Excellent writing and communication skills, including messaging, press materials, and executive comms
• Experience collaborating cross-functionally with marketing, ticketing, artist teams, and corporate stakeholders

ROLE DESCRIPTION

Live Nation UK is seeking a dynamic and culturally fluent Head of Publicity to lead our publicity efforts across touring, festivals, and select corporate communications. This is a high-profile role that requires exceptional media instincts, strong industry relationships, and a deep understanding of music culture. You will manage a team of four publicists, guiding campaign strategy and execution with a sharp focus on driving ticket sales, visibility, and cultural relevance.

WHAT THE ROLE INCLUDES

• Lead and manage a team of four publicists, setting the overall publicity strategy across Live Nation UK’s touring and festival portfolio
• Ensure all campaigns are aligned with the goal of driving awareness, engagement, and ticket sales
• Develop strategic, creative publicity campaigns for a diverse range of events—from grassroots gigs to major stadium tours and festivals
• Build and maintain strong relationships with UK media across music, entertainment, lifestyle, national, and digital platforms
• Oversee external PR agencies and freelance partners, ensuring campaign cohesion and measurable results
• Collaborate closely with marketing, ticketing, digital, label and artist teams to ensure press activity supports wider sales and campaign milestones
• Provide strategic counsel and media support to artists, festival leads, and senior internal stakeholders
• Monitor campaign performance and coverage, linking PR outcomes to ticketing and commercial metrics
• Create and manage events including launch announcements, media trips, pop ups and other ‘moments’ to achieve campaign objectives
• Lead light-touch corporate and internal communications including exec positioning, internal announcements, and reputation management
• Foster a team culture of creativity, accountability, and cultural fluency
• Develop and manage Live Nation UK’s influencer strategy, building a network of culturally relevant creators to amplify campaigns across tours and festivals
• Identify, engage, and maintain relationships with influencers who align with the brand, ensuring partnerships drive engagement and ticket sales
• Collaborate with internal teams to integrate influencer activity into wider publicity and marketing campaigns, tracking performance and ROI

The following attributes determine how the role will be carried out and are required to be a success

• Deep cultural awareness and sensitivity, with an instinct for public sentiment and media trends
• A natural leader with strategic vision and creative energy
• Commercially minded with an ability to connect media activity directly to sales and audience growth
• Calm under pressure and confident in a fast-paced, high-profile environment
• Culturally connected and passionate about live music and entertainmen