LoyaltyOne is part of the successful Alliance Data family of companies that provide the full range of data-driven loyalty, marketing and credit solutions in more than 80 locations across the globe. Working with more than 100 leading brands in the retail, financial services, grocery, petroleum retail, travel and hospitality industries to profitably change customer behavior. Through a team of businesses, including one of the leading coalition loyalty programs in the world, the AIR MILES® Reward Program, LoyaltyOne designs, delivers and manages a suite of services focused on consumer data, customer-centric retail strategies, direct-to-consumer marketing, loyalty consulting and more. LoyaltyOne has broadened its horizons geographically by growing Precima in the European market. With the recent acquisition of BrandLoyalty in the Netherlands, LoyaltyOne has gained the expertise of a global leader in short-term loyalty campaigns, along with a client network that extends throughout Europe and Asia.
LoyaltyOne is dedicated to enriching the careers and lives of our associates which is evident by the following on-site amenities, including:
Open concept and casual relaxed attire within the office
Free on-site coffee, beverages, fruit & snacks
Subsidized café providing healthy food options
On-site gym classes, Wellness Centre, GoodLife Membership Discounts
Games room, outdoor terrace, mini-putt, ping-pong, shuffle board & Foosball
High impact role with interesting challenges
Flexible hours and strong work life balance
Free shuttle bus from Union Station
Inclusive events for co-ops, sports games, nights out & more!
Internal co-op mentoring program
One of the highest performing companies in the market (NYSE: ADS)
The ability to work in an open concept environment with no assigned seating
Company wide volunteer event and charitable matching donations
To learn more about our promise for passion click on this link: https://www.instagram.com/p/Bqa0MJPh02q/
About the Analytics and Insights Group
The A&I team provides world class analytical solutions through the delivery of insights that enable our clients to build stronger mutually-beneficial relationships with their customers. The group works directly with the sponsors of the program as well as internal business managers to ensure the successful partnering with our clients.
About the Role
A student interested in working in a dynamic Canadian-headquartered corporation with a career interest in business & analysis for our Client Services division Working in a collaborative and entrepreneurial team environment, we expect that you will contribute to the organization’s strategies while learning invaluable skills such as functional expertise, project management, ability to work in cross-functional/multi-level teams and process improvement. This is a great opportunity to work in a leading brand, be given the ability to effect change and have the capability to change how we work.
Responsibilities
Working with and in support of Sponsor and Channel Marketing, the A&I Analyst (Co-op) will develop actionable insights and recommendations for marketing strategies. This position entails leveraging Air Miles consumer collector data and utilizing Business Intelligence (BI) software to interpret and extract strategies regarding consumer behavior.
As an expert in the interpretation and application of consumer data and analytics, the incumbent will support the development of customer centric business strategies by:
1) Deliver collector insights to support business objectives:
Leverage consumer data to provide insightful recommendations to internal and external marketing clients regarding marketing and business strategies
Deliver high quality reports and presentations for specific audiences
Participate in team initiatives to conduct timely quantitative and qualitative evaluation of AIR MILES Reward Program and AIR MILES Reward Program marketing initiatives against stated objectives
Link analysis and results to business issue and/or analytic objective
Provide actionable, strategic recommendations (where appropriate)
2) Development:
Research and monitor market landscape for key learning and insights
Collaborate to ensure ‘shared learning’s’ across team
Proactively participate in opportunities to improve skill set
Implement initiatives into daily work
3) Alignment, Integration, Communication across the AIR MILES REWARD PROGRAM and Beyond:
Participate as a member of the A&I team to deliver actionable insights and recommendations on changing consumer behavior
Support the A&I Manager & team on all client accountabilities
Share key learning and recommendations from analysis to broader A&I and AIR MILES REWARD PROGRAM teams
Innovate through thought and action by consistently generating new ideas for organization and clients Proactively highlight opportunities to develop, enhance or remove existing tools and processes
Support the gathering and documentation of such processes
Demonstrate effective leadership and expertise across team and function
Qualifications
Ability to utilize strong written and oral communications skills in a composed and professional manner
Highly detail oriented with strong time management skills
Self starter with the ability to take initiative and ownership of responsibilities
Team oriented individual who demonstrates willingness to collaborate and assist others
Strong understanding of Microsoft Excel, PowerPoint and Access
Previous exposure to SAS / SQL is preferred but not required
Adept problem-solving skills with the ability to decipher results
Experienced in database management, manipulation, and mining
Innovative and creative thinker
Preference given to candidates with previous corporate exposure in areas of analytics, retail marketing and consumer behaviour
Students from one of the following disciplines or other quantitative subjects related to the study of consumer behaviour are our most likely candidates: Business, Marketing, Market Research, Psychology, Sociology, Statistics, Economics, Engineering, Mathematics