Role Overview

As the Assistant Marketing Manager at Caravan by Our Habitas Hatta, you will play a key role in building awareness, driving demand, and supporting the successful pre-opening and launch of this unique hospitality concept. Working closely with the Marketing team and property leadership, you will support the development and execution of integrated marketing strategies that bring the Caravan experience to life, connecting with guests through storytelling, content, partnerships, campaigns, and community engagement.

This role is ideal for a creative and commercially minded marketer who thrives in a fast-paced pre-opening environment and is passionate about lifestyle hospitality, experiences, and creating meaningful connections with guests.

Key Responsibilities

• Support the development and execution of the pre-opening marketing strategy, ensuring alignment with the brand identity and commercial objectives.
• Manage day-to-day marketing activities including campaigns, content planning, social media, digital marketing, partnerships, and promotional initiatives.
• Work closely with internal teams and external agencies to create engaging content and brand storytelling that reflects the Caravan by Our Habitas Hatta experience.
• Support the planning and delivery of launch activities, events, activations, and community initiatives to build awareness ahead of opening.
• Assist in managing social media channels, ensuring consistent brand voice, engaging content, and community interaction.
• Support performance tracking and reporting across marketing campaigns, digital channels, and partnerships to measure effectiveness and optimise activity.
• Collaborate with Sales, PR, Revenue, and Operations teams to maximise opportunities for guest acquisition and brand visibility.
• Build and maintain relationships with local partners, creators, and relevant lifestyle communities.
• Support the creation of marketing collateral, presentations, newsletters, and promotional materials.
• Assist with maintaining brand standards and ensuring all communications reflect the Our Habitas philosophy and guest experience.

Qualifications

Candidate Profile

• Previous experience in marketing within hospitality, lifestyle, travel, luxury, or experiential brands.
• Experience supporting pre-opening projects or hotel launches is highly desirable.
• Strong understanding of digital marketing, social media, content creation, and campaign execution.
• Creative mindset with the ability to translate brand stories into engaging guest-facing experiences.
• Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.
• Commercially aware with an understanding of how marketing activity supports revenue generation.
• Excellent communication skills and ability to collaborate with multiple stakeholders.