WHO WE ARE

Located lakefront in the heart of downtown Kelowna, the Kelowna Yacht Club provides our members with top-quality moorage in Canada’s largest fresh-water marina. We offer an unparalleled lakeside experience featuring upscale dining, year-round social programming, and a welcoming community for all ages. Kelowna Yacht Club has been supporting boater education and safe, responsible enjoyment of Okanagan Lake since 1945. Our facility is a resource for community partners such as the Canadian Power and Sail Squadron and Adaptive Sailing Association.

QUALIFICATION & SKILLS

• 2+ years of experience managing social media for a brand or organization.
• Diploma or degree in Marketing, Communications, Digital Media, or a related field.
• Ability to work flexible hours, including evenings, weekends, and holidays.
• Ability to work well in a fast-paced environment.
• Exceptionally reliable, trustworthy, and accountable.
• Experience managing multiple social media accounts across platforms.
• Proficiency in scheduling and analytics tools (e.g., Meta Business Suite).
• Experience with paid social media advertising and campaign optimization.
• Photography and videography skills, including basic editing.
• Familiarity with brand voice development and audience targeting.
• Ability to adapt content for different platforms and demographics.
• Experience working in hospitality, tourism, or member-based organizations is an asset.
• Knowledge and comfort level of being on the water (e.g., boating, sailing, or yacht club culture).

• Develop and implement social media strategies that align with the Club’s overall marketing objectives and brand identity.
• Curate and create compelling content for various social media platforms, including written copy, graphics, videos, and other multimedia assets.
• Oversee and execute content across multiple accounts on multiple platforms (e.g., Instagram, Facebook, LinkedIn), ensuring consistency in messaging, branding, and tone.
• Work closely with team members to identify opportunities for content creation and promotion. Be self-driven in sourcing, developing, and posting timely and relevant content that reflects the Club’s activities and values.
• Monitor and respond to comments, messages, and mentions across platforms. Actively engage with followers to foster a vibrant and positive online community.
• Design and update internal marketing assets such as posters, digital screens, and signage to support Club events, promotions, and member communications.
• Use social media analytics tools to track campaign performance, identify trends, and provide regular reports with actionable insights to management.
• Plan and execute targeted social media campaigns that drive engagement, increase brand awareness, and support Club initiatives.
• Stay current with social media trends, tools, and best practices. Make recommendations for new strategies and tactics to keep the Club’s digital presence fresh and compelling.
• Address comments, questions and complaints with discretion, escalating issues when appropriate.
• Uphold the Club’s standards of etiquette, discretion, and service excellence.
• Provide knowledgeable and enthusiastic information about all aspects of Club life.
• Serve as an in-house sales ambassador, promoting Club memberships, events, watersports, The Galley Lakeside Cafe and other revenue-generating offerings.
• Assist with additional administrative responsibilities as required.