ABOUT US:

Electro Rent is a global leader in test and technology solutions that help organisations accelerate innovation and optimise investments. Electro Rent’s single-source solution — including rental, financial solutions, sale of new and used equipment, and asset optimisation — supports leading innovators across many key sectors, including aerospace and defence, automotive, communications, energy, semiconductor, and general electronics. Founded in 1965, Electro Rent operates globally to deliver unmatched technical and commercial flexibility.

ABOUT THE ROLE:

This is a commercially pivotal role in a fast-paced, high-impact team. As a Sales Associate, you will play a key part in driving new business growth across the UK and EMEA region, managing the full sales cycle—from outbound prospecting to closing deals—with a strong focus on end customers.

WHAT YOU’LL BE DOING

Own and Deliver on Named-Account Targets: Carry and achieve personal bookings and revenue quotas against a pre-assigned list of telecom accounts (key Installation & Maintenance customers and prospects for Wireless & Wireline (fibre) business).

• Full Sales Cycle Management: Qualify, develop, and close opportunities across your assigned segment or region with minimal handover.
• Outbound Sales Campaign Execution: Execute structured daily outreach through calls, emails, LinkedIn, and re-engagement campaigns aligned to commercial priorities.
• Lead Qualification & Conversion: Respond to inbound inquiries quickly and professionally, qualifying leads into opportunities and managing them to close.
• Pipeline Development & Forecasting: Maintain a strong, self-generated pipeline and ensure CRM accuracy to support reliable forecasting and reporting.
• Customer Retention & Cross-Sell: Engage with existing customers for transactional business and identify upsell or cross-sell opportunities to maximise account value.