Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the worldfrom the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.
Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries , extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.
Job Title: Brand Manager Consumer Health
Employment Type: Contractual 18 months
Reports To: Director Marketing Consumer Health

POSITION SUMMARY:

The Brand Manager Eye Care Portfolio is responsible for leading strategic brand initiatives across a diverse portfolio of products. This role is accountable for developing and executing marketing strategies to drive brand performance, increase market share, and deliver business results. The Brand Manager will work across both consumer and healthcare professional audiences, overseeing advertising, promotions, pricing, and public relations. This position requires strong collaboration across internal functions and external partners to bring strategic plans to life and optimize in-market execution

Translate consumer and healthcare professional insights into strategic programs that drive brand growth; monitor market and competitive trends to inform brand strategy.
Develop annual brand plans, including revenue and expense forecasts, to achieve topline sales and profit goals.
Lead the development and execution of comprehensive marketing strategies and initiatives, including advertising, promotions, pricing, and public relations; collaborate with external agencies and vendors as needed.
Conduct in-depth analysis of product line sales and consumption trends; recommend actionable insights to refine marketing plans.
Collaborate closely with the Sales team to support distribution and promotional plans within the retail channel.
Evaluate the effectiveness of programs and initiatives, including conducting ROI analyses.
Lead cross-functional teams to support the execution of key business initiatives.
Manage full P&L responsibility, including oversight of the promotional expense budget.
Partner with the Supply Chain Manager to oversee inventory levels and demand forecasting for all brands.
Take on additional projects and assignments as required to support business objectives.