Job description:

JOB OVERVIEW

Smart Capital Center (https://www.smartcapital.center/) is revolutionizing the commercial real estate (CRE) and fintech industries through cutting-edge AI technology and proprietary data analytics. Our platform offers investors real-time valuations of commercial real estate and access to cost-effective lending options — all with the lowest cost and fastest turnaround time. We’ve transformed the origination and portfolio intelligence processes for some of the largest lenders, including KeyBank, Aareal Capital Corporation, JLL, and Pacific Life Insurance.
As we continue to innovate and expand, we are seeking a visionary Director of Digital Marketing to lead our marketing team and drive strategic initiatives that amplify our brand, accelerate customer acquisition, and contribute to our rapid growth.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven experience in senior marketing leadership roles, ideally within fintech, proptech, AI, or high-growth tech companies.
• Strong understanding of AI technologies, data analytics, and their applications in marketing.
• Expertise in digital marketing, including SEO, SEM, paid media, social media strategy, and email marketing.
• Exceptional strategic thinking, leadership, and project management skills.
• Demonstrated success in scaling marketing efforts and driving business growth.
• Outstanding communication and interpersonal skills.
• Ability to thrive in a fast-paced, agile startup environment.

• Strategic Planning & Execution: Develop and implement a bold, AI-driven marketing strategy aligned with Smart Capital Center’s business objectives and growth targets.
• Brand Positioning & Innovation: Position Smart Capital Center as the industry leader in AI-powered CRE solutions by crafting, compelling brand narratives and ensuring consistent messaging across all channels.
• Market Research & Competitive Analysis: Leverage data analytics and AI tools to identify market trends, customer insights, and competitive threats, keeping us at the forefront of fintech and real estate innovation.
• Team Leadership: Build, mentor, and inspire a high-performing marketing team, fostering a collaborative and agile work environment. Set clear KPIs, provide regular feedback, and encourage professional growth.
• Content & Digital Marketing: Oversee the creation of high-quality, engaging content for websites, blogs, email campaigns, and social media. Ensure SEO optimization, effective use of paid media, and strong performance across digital platforms.
• Multi-Channel Campaigns: Design and execute integrated marketing campaigns that span digital, social, and traditional channels to drive brand awareness, lead generation, and customer retention.
• Data-Driven Decision Making: Utilize AI-powered analytics to monitor campaign performance, extract actionable insights, and continuously optimize marketing strategies for maximum ROI.
• Collaboration & Partnerships: Work closely with product development, sales, and operations teams to ensure cohesive go-to-market strategies. Establish and maintain relationships with media, influencers, and strategic partners.
• Innovation & Technology: Stay ahead of emerging marketing technologies and AI tools, continuously exploring ways to enhance our marketing effectiveness and customer engagement.