Me Postilla huolehdimme sinun, yritysten ja yhteiskunnan sujuvammasta arjesta laajan osaajajoukon voimin, aina postinjakajista ja varastotyöntekijöistä digitaalisen liiketoiminnan kehittäjiin ja tekoälyasiantuntijoihin. Isona talona tarjoamamme mahdollisuuksien kirjo on valtava – myös kansainvälisesti. Yhteensä meillä on 17 000 asiantuntijaa Pohjoismaissa ja Baltiassa. Tule mukaan rakentamaan tulevaisuuden Postia!
Would you be our new Marketing Automation Specialist?
We’re in search of a tech-savvy and strategic individual to join our marketing team as a Marketing Automation Specialist. This role is designed for someone who not only understands the intricacies of marketing automation but also has a strong technical background to optimize and innovate our automation processes.
If you’re a technically inclined individual with a passion for marketing automation and a sunny attitude, you would be a great fit for this position.
Key responsibilities:
- Develop, implement, and optimize end-to-end marketing automation strategies
- Analyze performance data to refine content creation and marketing automation
- Ensure seamless integration between various marketing technologies, CRM systems, and other business tools
- Create data-driven segmentation strategies to personalize marketing campaigns
- Manage and optimize databases for marketing automation. Ensure data accuracy, cleanliness, and compliance with privacy regulations
- Provide marketing automation platform training and support to marketing teams
- Create advanced lead nurturing campaigns with engaging content to improve customer experience through the sales funnel
To succeed in this position, we hope that you have:
- Educational Background: Bachelor’s degree in marketing, Computer Science, or a related field
- Experience: Minimum of 3 years of experience in marketing automation with a technical focus. Strong technical understanding of marketing automation platforms, scripting languages, and API integrations. Experience with HTML, CSS, and database management is a plus
- Technical Proficiencies Valued:Marketing automation platforms (Preferably HubSpot and/or Salesforce, other platforms seen as plus)
- CRM systems (e.g. Salesforce Sales Cloud, Microsoft Dynamics 365, Pipedrive).
- Native Integrations: proficiency in creating and managing marketing automation native integrations
- Data management: skilled in identifying and resolving technical issues related to data, ensuring accuracy and integrity
- Dynamic and Custom-rule Segmentation: implementing dynamic segmentation that adapts in real-time to changes in lead behavior or attributes and configuring custom segmentation rules within the marketing automation platform
- Workflow automation: proficiency in creating automated workflows for lead nurturing, scoring, and other marketing processes
- Technical troubleshooting: ability to diagnose and resolve technical issues within the marketing automation system
- API integrations: Good understanding of APIs and the ability to work with them for custom integrations or data syncing
- Compliance and security: knowledge of data protection regulations (e.g., GDPR) to ensure compliance within marketing automation practices and understanding security measures to protect sensitive data
- Problem-Solving Skills: Ability to troubleshoot and solve technical issues independently. Implement innovative solutions to optimize automation workflows.
- Growth-Hacking Mindset: Our team is constantly testing hypotheses, looking for alternative solutions and using data to analyze results.
- Analytical Mindset: Strong analytical skills to interpret technical data and performance metrics, driving data-driven decisions for automation enhancements.
- Communication Skills: Excellent communication skills to convey technical concepts to non-technical stakeholders. Collaborate effectively with cross-functional teams.
- Language skills: Fluent written and oral communication English. Finnish language skills seen as plus.
Why should you join us?
- You will have the opportunity to work for one of Finland’s largest companies. We employ around 17,000 people in the Nordic and Baltic countries, and our operations impact the daily lives of millions of people.
- You will have an excellent opportunity to develop your career and skills through diverse tasks, development projects, and training programs.
- We believe that every employee at Posti deserves caring leadership. All our managers undergo Caring Leader training, and together, we are building a caring work culture.
- We promote a diverse and inclusive work environment. Additionally, we are pioneers in our industry in building a more sustainable future. Our goal is to operate entirely fossil-free by 2030. We aim for net-zero emissions in our own operations and throughout our value chain by 2040.
- As part of our employee benefits, we offer comprehensive occupational healthcare through Mehiläinen, ePassi benefits for culture, sports, and commuting, an excellent gym and group exercise classes at our Ilmala office, and lunch at discounted staff rate. You will also get to participate in events organized by the Posti Group’s occupational wellbeing foundation (e.g., amusement park days, concerts, sports events).
- We work according to our hybrid model, both in the office and remotely.
For more information about this position, please contact Marketing Automation Manager, Emma Juureva (+358 400 838 518 / emma.juureva@posti.com), either on 14.2.2025 at 12.00-14.00 or on 20.2.2025 at 12.00-14.00.
The recruitment process is as follows:
- Phone discussion with the hiring manager
- Interview with the hiring manager (teams)
- Interview with the hiring manager (face-to-face) & Case assignment
- Final meetings with top candidates
- Job offer
Is this your next career move? Please leave your application by 26.2.2025 via Posti’s recruitment system. The position will be filled as soon as a suitable candidate is found.
We value diversity, equity, and inclusion in our work community. We encourage applicants of different ages and genders, as well as persons belonging to linguistic, cultural, or other minorities to apply.
We hope to hear from you soon
Kaikkea toimintaamme ohjaavat yhteiset arvomme: luotettava, arvostava ja edistyksellinen.
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