We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Clarion Collection® Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 166 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.
We are now looking for a Customer Data Analytics expert to join our team at Strawberry! We are seeking someone who can help us enhance the member experience and strengthen both the transactional and emotional loyalty within our club.
Our goal is to ensure that our members always feel valued, and that our loyalty program continuously evolves to meet their needs. To achieve this, we need you – an analyst with a sharp eye for data, insights, and solutions to take our loyalty program to the next level. If you have experience with loyalty programs, and have worked with data and analytics to drive business value, we would love to talk to you!

YOUR SKILLS AND QUALIFICATIONS:

• At least 3 years of experience in a Data analyst role.
• Confident in working with large data sets using SQL and extracting data by writing complex queries.
• Database experience, especially Snowflake and BigQuery/Google Cloud.
• Confident working with visualization tools such as Power BI, Tableau and Looker Studio.
• Proven experience analyzing data in Python, R or similar.

WHAT YOU WILL BE DOING:

In this role, you will play a key role in identifying how we can improve the member experience, journey, and lifecycle. You will be part of an analytics team responsible for understanding our customers and their behaviors, making our products and services more relevant to them every day. By gathering and analyzing relevant data, conducting modeling, presenting insights, and recommending actions, you will help the organization deliver the best customer experience, drive business KPIs, and strengthen both transactional and emotional loyalty.
You will work closely with other analysts and specialists, and interact daily with business experts from Loyalty, CRM, Product, and even Business Finance.

YOUR MAIN RESPONSIBILITIES:

• Analyze internal and external data to provide answers and drive business actions for our members.
• Create what-if scenarios and run experiments to test hypotheses about member behavior and value.
• Ensure delivery of data and insights to guide the development roadmap for the Loyalty program and partner portfolio.
• Build models to segment customers, predict next actions, and support improved personalization for members.
• Promote data awareness within the business and support the organization’s data-driven decision-making goals.
• Establish best practices to increase the business’s appetite for analytics, improve insights adoption, and promote self-service.
• Be the data-driven thought leader for loyalty analytics.