ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

QUALIFICATIONS

• Experience:
• 1+ years of experience in digital marketing or user acquisition.
• Hands-on experience with at least 2 major advertising platforms (e.g., Meta, Google, TikTok).
• Experience with performance marketing and campaign optimization.
• Technical Skills:
• Strong analytical skills and data-driven mindset.
• Proficiency in Excel and basic data analysis.
• Understanding of marketing metrics and KPIs.
• Familiarity with marketing analytics tools.
• Personal Qualities:
• Eager to learn new platforms and technologies.
• Detail-oriented and organized.
• Strong problem-solving abilities.
• Excellent communication skills.
• Self-motivated and proactive.
• Personal Attributes:
• Results-oriented with a passion for achieving tangible business outcomes through digital marketing efforts.
• Strong problem-solving and decision-making capabilities.
• Adaptable and quick to learn in a dynamic digital landscape.

ABOUT THE ROLE

We are seeking a Junior User Acquisition Manager to join our growing team and help drive subscriptions across three brands within our holding company. The ideal candidate should have experience with 2+ advertising platforms (FB/Google Ads, Telegram, TikTok, SnapChat, X, etc) and must be ready to quickly learn new platforms as part of their role. This position requires adaptability and enthusiasm for mastering new advertising channels, as you’ll be expected to become proficient with various platforms beyond your current expertise.

KEY RESPONSIBILITIES

• Campaign Management:
• Manage and optimize advertising campaigns across multiple platforms.
• Learn new advertising platforms and implement best practices.
• Monitor campaign performance and make data-driven optimizations.
• Assist in budget allocation and management.
• Data Analysis and Insights:
• Conduct in-depth analysis of campaign performance metrics.
• Collaborate closely with the data team to leverage reports and data tools.
• Use data-driven insights to inform strategy and tactical decisions.
• Campaign Structure and Optimization:
• Design and implement optimal campaign structures.
• Continuously test and refine ad creatives, targeting, and bidding strategies.
• Conduct A/B testing to improve campaign performance and identify scaling opportunities.
• Telegram-Focused Management:
• Oversee and optimize user acquisition efforts exclusively on Telegram.
• Allocate budget effectively based on performance and potential.
• Stay updated on Telegram platform changes and new features, adjusting strategies accordingly.
• Strategy Development:
• Collaborate with leadership to establish clear acquisition goals, KPIs, and budgets.
• Develop comprehensive user acquisition strategies aligned with company objectives.
• Continuously adapt strategies based on performance data and market trends.
• Market Research:
• Stay abreast of industry trends, ad platforms updates, and best practices in user acquisition.
• Identify and evaluate new acquisition methods within Telegram.
• Cross-functional Collaboration:
• Partner with the data team to leverage insights and improve decision-making.
• Collaborate with creative producers to ensure ad creatives align with performance goals.
• Work with other teams (e.g., product, marketing) to ensure cohesive user acquisition efforts.