ABOUT EQUIP

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health.
Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture. Recognized by Time as one of the most influential companies of 2023, along with awards from Linkedin and Lattice, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.

QUALIFICATIONS

• Bachelor’s degree in related field or equivalent experience.
• 10+ years of experience in creative roles with at least 3 years in a leadership capacity.
• Proven success directing creatives across design, copywriting, and brand development.
• Demonstrated ability to lead both high-level creative thinking and hands-on execution.
• Strong portfolio showcasing brand evolution, data-informed creative campaigns, design systems, and cross-channel work.
• Experience developing and optimizing creative processes and team operations.
• Experience with and understanding of SEO best practices to generate content that performs well in search.

ABOUT THE ROLE

The Head of Creative leads in-house, agency, and freelance creatives within Brand Marketing, ensuring compelling, consistent, and strategic brand expressions. This role evolves Equip’s visual and verbal identity, drives campaigns, elevates creative output, and collaborates cross-functionally to drive growth, awareness, and perception while managing resources efficiently. A visionary with strong operational strategy, the Head of Creative values experimentation and proactively seeks innovation.

RESPONSIBILITIES

• Lead & Inspire: Manage and mentor a team of writers, designers, and a creative coordinator.
• Creative Vision: Refine and evolve brand expression across all channels—digital, social, video, app, events—balancing conceptual thinking with executional efficiency.
• Operational Strategy: Build and maintain scalable creative processes, systems, and tools that drive efficiency, accountability, and quality across creative projects.
• Project & Resource Management: Strategically organize and allocate creative resources based on team capacity, budget, timelines, and business priorities. Ensure that the right people are focused on the right work at the right time.
• Big-Picture Thinking & Detail Execution: Translate high-level business and marketing strategies into cohesive creative campaigns while managing timelines, feedback loops, and production details to bring ideas to life.
• Cross-Functional Collaboration: Partner with Marketing, Commercial, Clinical, and Product teams to align creative direction with audience insights and strategic objectives.
• Quality Control: Review and approve creative work to ensure consistency, originality, SEO alignment, and on-brand execution.
• Perform other duties as needed.