YOU’RE ONLY HUMAN.

It’s a strange thing to say, because us humans are capable of incredible things. And at Medibank, we know our greatest potential lies in the people who work with us.
We strive to make real, fundamental change, driven by a simple purpose: to create the best health and wellbeing for all of Australia.

THE ROLE:

The Digital Data Analyst holds a role in Medibank’s Digital Platforms and Engineering team, reporting to the Digital Analytics Lead. This role is responsible for the design and delivery of digital data collection, driving data driven insights across Medibank’s core Digital Channels – including public-facing websites (medibank.com.au) and member portals (My Medibank and OSHC member websites) across app and web platforms.
We’re looking for a seasoned Digital Data professional who can formulate a vision and achieve successful business outcomes through collaborative teamwork and responsible decision-making.

THE RESPONSIBILITIES:

• Act as an SME and develop expertise and insights on Medibank Digital data ecosystem, championing digital data to be the integration fabric for Medibank digital ecosystem.
• Enable reusability, scalability and efficiency in digital analytics implementation and tagging practice by adopting a generic data model and implementing a standardised data layers library.
• Provide guidance and support on 3rd party tag implementation (floodlights, vendor tags), partner with marketing and media agency to enable marketing use cases.
• Conduct regular audit and data validation exercises to ensure digital data collection and tag management practice is accurate and compliant with Medibank privacy policy.
• Configure, maintain, and review digital analytics platforms.
• Schedule regular digital data audit and health check to ensure data accuracy and compliance obligations.
• Develop digital measurement framework to inform digital data collection and align key measures to business objectives.
• Apply enterprise view from data collection, processing, and reporting. Adhere to enterprise definition to create alignment, consistency and synergy between data sources to achieve single view of customer insights.
• Utilise analytics and marketing platforms capabilities to activate insights and marketing opportunities.
• Develop dashboards for self-service and automate insights on digital platform performance.
• Perform QA and data validation exercises regularly to ensure data integrity.
• Partner with Digital team in creating digital analytics measurement plan that aligns to business OKRs.
• Socialise and communicate Digital Analytics roadmap with the Enterprise Digital team and with business stakeholders to always ensure transparency.