Pocketpills is Canada’s online pharmacy. We are revolutionizing the pharmacy experience by combining personalized care with innovative proprietary technology. We are a team of healthcare professionals, technologists, customer service working to provide personalized care, support and timely medications for our members. Through our easy-to-use app and website, members can fill prescriptions, order refills and consult with certified health care professionals—wherever and whenever they need. With a presence across multiple provinces in Canada, we are committed to making medication more accessible and affordable for all Canadians. Pocketpills is one of Canada’s fastest-growing health tech companies.
At Pocketpills, we prioritize a member-focused approach and seek passionate individuals who resonate with our core values: People First, Celebrate the Why!, Be Accountable, Act with Honesty and Integrity, and Think Big, Start Small, Move Fast.
Join us in making a meaningful impact in health-tech!

POSITION OVERVIEW:

We are seeking a strategic and visionary Head of Marketing to lead Pocketpills’ marketing efforts and drive company growth through branding, digital marketing, performance marketing, and product marketing. This individual will work closely with executive leadership to shape the company’s digital presence, craft impactful go-to-market strategies, and lead performance marketing initiatives to ensure measurable results and growth. As the Head of Marketing, you will collaborate extensively with engineering, product development, and product design teams to ensure that marketing strategies are seamlessly integrated with product features, innovations, and customer experience. You will also lead a dynamic, results-driven marketing team, ensuring consistent and effective brand positioning across all channels, while optimizing performance through data-driven decision-making.

QUALIFICATIONS & EXPERIENCE:

• Minimum of 10 years of experience in marketing roles, with at least 3 years in a senior leadership position, ideally within a fast-paced, e-commerce or online healthcare environment.
• Proven track record of scaling marketing operations and driving substantial growth for online businesses, with hands-on experience in creating and executing high-impact marketing strategies that deliver measurable results in a Canadian market.
• A strong brand advocate with a history of developing innovative and effective marketing strategies, successfully launching new products, and identifying consumer solution opportunities in competitive market segments.
• Experience working in the Canadian online business landscape, with an understanding of e-commerce, digital consumer behavior, and market-specific trends. Ability to navigate and leverage digital channels, consumer touchpoints, and local market preferences to drive successful marketing campaigns.
• Expertise in performance marketing, with deep knowledge of key metrics such as ROI, customer acquisition costs (CAC), conversion rates, customer lifetime value (CLV), and A/B testing. Proven ability to leverage data and analytics to make data-driven decisions that optimize marketing spend and maximize growth.
• Exceptional team leader and mentor, with extensive experience building, coaching, and inspiring high-performing, cross-functional teams. Capable of fostering an environment of collaboration, creativity, and continuous improvement while maintaining a focus on delivering business objectives.
• Strong strategic thinker with a hands-on approach, comfortable making high-level decisions while diving deep into the details of campaigns and performance analysis.
• Ability to thrive in a dynamic, fast-growing environment, with a passion for embracing new challenges, staying ahead of industry trends, and adapting quickly to changes in the market or company priorities.