Company Description
Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.
Job Description
The Senior Manager - Marketing Operations is an integral team member working closely with our marketing team to ensure a high-performing marketing operations function. This role will oversee our Marketing Tech Stack, ensure technical execution of marketing programs, and improve lead generation processes with our Marketing Automation Platform and CRM. This position requires in-depth knowledge of B2B lead management operations and a strong analytical background. In addition, this role is vital in sustaining and evolving our marketing operations team under the leadership of our VP Marketing.

QUALIFICATIONS

• High level of positive energy, drive, enthusiasm and commitment; must be a self-starter and enjoy working in a fast-paced and collaborative environment.
• Demonstrate the ability to propose detailed project plans involving project scope, timelines, deliverables and then finalize project plan with the VP and Directors.
• Extremely high level of organization, attention to detail, and project management skills, with a proven ability to multitask and manage multiple projects of varying complexities simultaneously.
• Proactively seeks learning opportunities, adapts to change and evolution, and processes new information quickly.
• Provide clear communication with internal stakeholders, acting with urgency and able to appropriately scope timeframes and effort for marketing operation requests and tickets.
• Ability to work cross-functionally and collaborate with the Sales team and the rest of the Marketing team.
• Regularly demonstrates effective communication in meetings and in writing, across teams and seniority levels, and is welcoming of constructive feedback to further improve their abilities.
• Train members across marketing and sales on the lead management processes, tools & technology, lead SLAs, and marketing campaign attribution.
• Strong analytical background with the ability to translate data into actionable takeaways.

EDUCATION AND EXPERIENCE

• Bachelor’s degree preferred.
• Minimum of 6-10 years of experience in marketing operations, data analysis, and marketing program management.
• Experience working with Salesforce CRM is a must.
• Experience with tools including HubSpot, Marketo, Eloqua or similar marketing automation solutions. Certified Hubspot Marketing Software is preferred.
• Knowledge of integrations and connectors for marketing tools.
• Knowledge of various B2B marketing software such as Goldcast, On24, Wistia, LinkedIn, Google Ads, Microsoft Ads, Demandbase, or similar.
• Experience working with marketing attribution model solutions like Full Circle, Bizible, Dreamdata or similar is desired.

TRAVEL REQUIREMENTS

• Travel for this position may include quarterly travel to attend internal and external meetings, however, this may vary based on business needs and opportunities.

JOB RESPONSIBILITIES

• Manage all aspects of HubSpot including systems administration, creation of marketing assets including but not limited to emails, landing pages, forms, and workflows, and act as the technical point of contact.
• Drive marketing performance reporting and conduct in-depth ROI analyses that are used by Marketing Leadership; providing high-level insights into data trends throughout time and recommends actionable measures.
• Enhance our marketing reporting suite and related tools and processes to help increase KPI visibility and measurement.
• Manage marketing operations initiatives and drive process enhancements all focused on improving lead follow-up and marketing attribution.
• Oversee the continuous hygeine of marketing lead data using Salesforce and HubSpot, and identify operational improvements by running various data analysis projects on our marketing lead funnel (leads, MQLs, SALs, SQLs, Wins) .
• Proactively recommend optimizations to our marketing lead flow and operations with the ability to execute them, and relay outcomes to the greater marketing team.
• Manage direct report(s), driving individual performance, career growth, and providing ongoing mentorship and development support.
• Lead the HubSpot website chat operations working closely with Sales Development Team on ensuring quick response times and proper handling of all chat visitors and conversations.
• Flawlessly execute technical work in our marketing operations stack with tools including but not limited to: HubSpot, Salesforce, Sendoso, Dreamdata, Monday.com, and more.

SUPERVISORY RESPONSIBILITIES

• This position will manage a team of individual contributors.
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