You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

JOB DESCRIPTION:

We seek a digitally savvy leader with a growth mindset to drive the client-centric marketing strategy for our Group Retirement Services (GRS) business. This team will help deliver on Sun Life’s ambition of helping Canadians achieve lifetime financial security, as we help clients save for important life moments.
The Director of Marketing Strategy for GRS is responsible for developing marketing strategies that deepen relationships with clients (“plan members”) and retain those transitioning from their workplace retirement savings plans.
This role requires a strategic thinker with proven experience in digital channels, customer relationship management and in building go-to-market plans that drive business results. The ideal candidate will also have an understanding of the investments or retirement services market, strong leadership skills, and the ability to collaborate across a matrixed organization to achieve business objectives.

• Develop comprehensive marketing plans to promote the value proposition of our GRS offerings for plan members – with the goal of delivering a better experience for members and helping them save more for their important life goals.
• Drive high velocity planning and execution cycles to generate relevant leads for both digital and human advice channels and adapt rapidly to competitor actions.
• Leverage business priorities, segmentation & other data, channel planning, together with content creation & deployment capabilities to ensure delivery of relevant messaging in the right channel at the right time. Ensure value propositions are clear and concise for plan members.
• Be the subject matter expert with solid understanding of personal and workplace investments, and how this experience fits in Sun Life’s larger client strategy.
• Partner with Client Research & Insights team to understand root Client needs to align messaging, content and channel with target market that optimizes reach and maximize engagement
• Analyze market trends and customer insights to inform marketing strategies, identify growth opportunities and develop optimal engagement journey paths by client segments. A/B test and iterate content to continually optimize both client and business outcomes.
• Collaborate with business owners, product development, and other departments to ensure alignment of marketing efforts with business goals.
• Work in partnership with Agile Delivery team on the creation of marketing materials, including digital content, collateral, and presentations.
• Monitor and report on the performance of marketing activity, using data and trends to optimize future efforts.
• Lead a team and work with cross-functional partners from the business, digital, data & technology and other marketing areas to deliver on these efforts
• Ensure compliance with industry regulations and company policies in all marketing activities.