Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
For more information, please visit: www.didiglobal.com/news

LI-Hybrid

Team Overview:
As marketers at one of the most iconic brands in the technology space, we play a major role in building long-lasting relationships with our customers. Here, creativity and inspired storytelling combined with powerful business data-based marketing and meaningful content create a genuine human connection with our customers that is unique in the industry. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and on-demand do anything from connecting small restaurants to new customers to uncovering insights that inspire the future of ride hailing.
Role Responsibilities:

As a Product and Growth Marketing Manager, you will be:

• Understanding business vision and metrics to develop MKT Strategy, connecting the business ambition with the product and brand vision
• Defining brand territories to expand audiences and position strategically the product.
• Bringing and executing innovative marketing ideas
• Defining strategic plans and developing low funnel campaigns to drive growth, increasing trips and market share.
• Understanding users to find relevant insights with internal and external data that transform into effective Brand insights, campaigns and content.
• Developing marketing campaigns across multiple channels, building brand awareness and perception
• Analyzing user data, business results, and market trends to optimize campaign performance and improve key metrics.
• Working cross-functionally with product, operations, and design teams to optimize user engagement and retention.
• Managing stakeholders, including both internal and external agencies and teams.
• Managing the unit’s budget, including reporting and financial-related processes such as purchase order creation, invoicing, and reporting.
• Leading excellent execution of all campaigns

Role Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 7+ years of relevant experience developing marketing strategy and plan.
• Strong stakeholder management and leadership influencing teams.
• Knowledge in branding and go to marketing strategies.
• Fast learner; ability to manage competing priorities and operate effectively in a matrixed organization / fast-paced environment
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Data driven decision making
• Excellent communication and project management skills.
• Experience in Brand and business KPIs analysis
• Experience with 360 campaigns
• Be able to work under constant deadline pressure and manage multiple projects.
• Fluent in English.

EEO Statement:

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone’s best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 7+ years of relevant experience developing marketing strategy and plan.
• Strong stakeholder management and leadership influencing teams.
• Knowledge in branding and go to marketing strategies.
• Fast learner; ability to manage competing priorities and operate effectively in a matrixed organization / fast-paced environment
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Data driven decision making
• Excellent communication and project management skills.
• Experience in Brand and business KPIs analysis
• Experience with 360 campaigns
• Be able to work under constant deadline pressure and manage multiple projects.
• Fluent in English