JOB SUMMARY

We are seeking a dynamic and results-driven Marketing professional to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that drive brand awareness, engagement, and sales. This role requires a blend of creativity and analytical skills to effectively reach our target audience across various digital platforms.

EXPERIENCE

• Proven experience in a Marketing role with a strong understanding of digital marketing principles.
• Familiarity with e-commerce platforms and strategies is highly desirable.
• Proficient in SEO practices, Google Analytics, Google AdWords, and email marketing tools.
• Experience in using Adobe Creative Suite for design purposes is preferred.
• Knowledge of HTML is a plus for website management tasks.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication skills, both written and verbal, with a keen attention to detail.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously. Join us in shaping the future of our brand through innovative marketing strategies that resonate with our audience!
  Job Types: Part-time, Fixed term contract, Freelance
  Pay: $2,500.00-$5,000.00 per month
  Expected hours: 20 – 30 per week

Language:

• English (preferred)

Work Location: Hybrid remote in Calgary, AB T2M 3N4
Application deadline: 2025-08-22
Expected start date: 2025-09-0

• Develop and implement comprehensive marketing strategies that align with business goals.
• Manage e-commerce initiatives, ensuring optimal product visibility and sales performance.
• Conduct thorough market research to identify trends, customer needs, and competitive landscape.
• Optimize website content for SEO to enhance organic search rankings and drive traffic.
• Create and manage Facebook advertising campaigns to increase brand reach and engagement.
• Collaborate with the sales team to align marketing efforts with sales objectives.
• Utilize Adobe Creative Suite to design engaging marketing materials and visuals.
• Execute digital marketing campaigns across various channels, including email marketing and social media.
• Analyze data using Google Analytics and Google AdWords to measure campaign effectiveness and ROI.
• Maintain the company website using WordPress, ensuring content is up-to-date and user-friendly.
• Develop budgets for marketing initiatives, tracking expenditures against planned budgets.