ABOUT THIS POSITION

We are looking for a dynamic, strategic, and results-driven Marketing and Business Communications Officer to join the Business, Planning & Resources team (BPR).
The BPR team facilitates business strategy, oversees the planning and execution of transversal projects and initiatives, and manages core enablers for the operational model. In addition, BPR is also responsible for managing several key initiatives to add value to the business, related to market understanding, client strategy, marketing products/content marketing & business communications, business metrics management, marketing campaigns and monitoring and exploiting tools that support our client acquisition and engagement efforts (CRM, Client Portal, Email Marketing, BI tools, etc…).
In this position, you will play a pivotal role in enhancing our business visibility and market presence. Your holistic mission will be to foster impactful relationships with specific business sectors and countries/regions teams, serving as their primary liaison to identify marketing needs and formulate comprehensive strategic marketing plans annually. You will drive initiatives to reinforce our business positioning across diverse market segments and collaborate closely with business-facing and cross-functional teams within the institution.

REQUIREMENTS

• Citizenship: No requirementsConsanguinity: You have no family members (up to the fourth degree of consanguinity and second degree of affinity, including spouse) working at the IDB, IDB Invest, or IDB Lab.

With a keen strategic vision, you will serve as the key connector between IDB Invest and targeted business sectors across Latin America and the Caribbean, facilitating the identification and fulfillment of their unique marketing requirements. Your primary focus will be on developing and executing strategic marketing plans tailored to support business strategies and cultivate new business opportunities.
Additionally, you will oversee the planning and execution of business events, manage client databases through Salesforce, and continuously enhance marketing materials that showcase our expertise and track record.
Your efforts will be pivotal in elevating market awareness and enhancing our value proposition through targeted business content development and impactful market campaigns aligned with IDB Invest’s strategic priorities and market trends contributing to elevate IDB Invest awareness and recognition as a partner of choice for the private sector across the Region.
As part of this role, you will focus on the following activities: