Hello
We are BitterBrains, creators of the popular learning platforms Vue School (https://vueschool.io/) and Mastering Nuxt (https://masteringnuxt.com/), and proud organizers of large online developer events like Nuxt Nation (https://nuxtnation.com/), Vue.js Nation (https://vuejsnation.com/), and Vue Forge (https://vuejsforge.com/). We also run the Official Vue.js Certification (https://certificates.dev/vuejs) in collaboration with the creator of the framework, Evan You, and the Vue.js team.
Since 2016, we’ve empowered over 160,000 developers to learn Vue.js and other web technologies, building a community of half a million developers with over a million annual users.
Our mission is to continue spreading knowledge and making developers’ lives easier.

WHAT WE ARE LOOKING FOR

We’re seeking a strategic and innovative Product Marketer to join our Developer Education unit, which includes leading products like Vue School, Mastering Nuxt, Mastering Pinia, and our recently created AI education initiative.
This role is perfect for someone passionate about connecting great products with their ideal audience. You will be pivotal in conversion optimization, go-to-market strategies, cross-functional collaboration, and performance monitoring, ensuring our products achieve maximum impact in the developer community. This position requires a one-man army that is capable of running the full marketing aspect for the product, although ably assisted by a marketing team of experts for email and copyrighting, as well as a design studio and developers to make your technical wishes come to life.
If you thrive on data-driven decisions, collaboration, and bringing new products to life in competitive markets, this is the role for you.

EXPERIENCE REQUIREMENTS

• Proven experience in product marketing in the tech, SaaS, or education sectors.
• Website and email first marketing expertise.
• Proven experience in writing technical specs for website/platform tasks and managing the dev process from idea to production release.
• Be a master of working asynchronously (async) using tools like Slack, Notion, Loom, and others. Meetings only have to happen for critical steps like strategy.
• Strong understanding of go-to-market strategies, pricing management, and conversion optimization techniques.
• Analytical mindset with the ability to interpret performance data and derive actionable insights.
• Excellent project management and organizational skills, with the ability to manage multiple tasks effectively.
• Exceptional communication skills, both written and verbal.
• Experience with competitor analysis and market research to inform strategy.
• Expertise with tools like GA4, Plausible, CRM platforms, and campaign tracking and management software.
• Ability to create detailed, well-thought-out briefs for fellow marketers, copyrighters, and, most importantly, designers and developers.
• A passion for the developer community and an understanding of its unique dynamics.
• Collaborative and team-oriented mindset with a proactive approach to problem-solving.
• Team-oriented mindset with a proactive and problem-solving attitude.
• Strong preference for asynchronous communication: Demonstrated ability to work independently and collaboratively in a remote environment, prioritizing productivity over frequent meetings, which may occur once a week or less.
• Meeting-free mindset: Passionate about minimizing meeting time to enhance focus and efficiency, leveraging tools and processes that support asynchronous workflows.

• Lifecycle Marketing
• Analyze and improve user journeys to maximize conversion rates across our digital platforms.
• Create, test, and optimize landing pages, messaging, and campaigns to enhance engagement.
• Includes but is not limited to improving websites, creating new features, improving CRO and copies, devising email strategies for nurturing, lead conversions, and cross-selling.
• Go-to-Market Strategies
• Plan and execute product launches, aligning with marketing, sales, and product teams.
• Craft compelling messaging and positioning for new and existing products.
• Promotional Planning
• Develop and implement promotional strategies to drive sales and meet revenue goals.
• Coordinate with cross-functional teams to ensure promotional plans align with broader marketing objectives.
• Performance Monitoring
• Track and analyze KPIs to measure campaign success and inform future strategies.
• Provide actionable insights to optimize marketing and product performance.
• Cross-Functional Collaboration
• Work closely with the business unit director, developers, and marketing teams to align goals and strategies.
• Serve as the customer advocate, ensuring user needs are reflected in product development and marketing.
• Pricing Management
• Evaluate and manage product pricing strategies for competitiveness and revenue growth.
• Monitor market trends and recommend pricing adjustments as needed.
• Prepare pricing update files for product promotions to ensure alignment with market demands.
• Campaign Briefing
• Develop detailed and actionable campaign briefs for marketing initiatives.
• Oversee execution to ensure alignment with product objectives and timelines.
• Create banner timing documents to brief developers for internal and affiliate banners.
• Create briefing documents for required assets for product launches, promotions, and campaigns.