The Faircape Group constitutes a group of companies with interests in a number of activities including Inpower (Solar, Backup Power, Generators, Power Management), CCTV Technologies, Healthcare, Retirement Holdings, Telecommunications, and an ISP, Utility Management and infrastructure installation, Property Management, and related activities.
We are looking for a result-driven Marketing Manager to create innovative marketing strategies and to lead the marketing and sales for our Inpower Energy, WUS and CCTV Technologies brands.
At Faircape Group we are not selling a product, we are changing lives, and we are looking for someone that wants to contribute and participate in our mission and vision.

QUALIFICATIONS:

• Bachelor’s Degree in Marketing, Journalism, Communications, Information Systems, Business, Statistics

EXPERIENCE AND KNOWLEDGE:

• Experience in marketing with various industries will be a distinct advantage
• Must have hands-on campaign management experience
• Extensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO).
• Proven ability to develop brand and marketing strategies and communicate recommendations to management
• Experience working with Wordpress
• Advanced writing and language skills
• Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console

SKILLS & ATTRIBUTES:

• Strategic Thinking: Be able to think critically and strategically, aligning marketing initiatives with overall business goals and objectives
• Creativity: Creativity is crucial in developing innovative marketing campaigns and strategies that stand out
• Communication skills: Effectively communication is crucial for conveying marketing messages internally and externally. This includes written, verbal and presentation skills.
• Leadership Skills: Marketing managers need to lead and inspire, fostering a collaborative and create a creative environment
• Project Management Skills
• Excellent computer skills, knowledge of Wordpress and Adobe programmes, e.g. InDesign, Illustrator and Photoshop
• Deadline and result driven
• Discipline – with regard to task completion and accuracy of data
• Organised, with an eye for detail - be able to prioritise a varied workload
• Excellent computer skills
• Proven organisational skills
• Able to perform under pressure and adhere to strict deadlines
• Ability to professionally present information (verbal/written) to top management
• Enjoy working in a fast-paced, high demand, high-turnaround environment
• Be a team player with excellent interpersonal skills
• Business acumen

SPECIFIC REQUIREMENTS:

• Clear health record
• Clear criminal record
• Clear credit record
• Contactable references
  Normal working hours are Mondays to Fridays from 08h00 until 17h00 with a 45 minute lunch break. The company allows employees, by approval of the direct manager, to work flexi-time between 07h00 and 18h00.
  With centrally located and modern offices just across from Cavendish in Claremont.
  Faircape Group offers a market-related salary. The amount offered will be dependent on qualifications, experience and other market related factors.
  To see more about Faircape and what we have to offer go and look at our informative website
  https://faircape.co.za/
  Should you not receive a response within 2 weeks of applying, please consider your application unsuccessful

• Define and lead digital marketing strategies to drive complementary growth and customer acquisition across all digital channels.
• Monitor and analyse all relevant digital marketing KPIs and metrics, react quickly to underperformance and adjust the course accordingly if need be.
• Use SEO principles to maximise copy’s reach
• Manage the planning, implementing and control of marketing campaigns across the Group
• Review and update the content and images on the website. Ensure that it’s accurate, up-to-date, and aligned with your current messaging and branding.
• This role incorporates “traffic” responsibilities wherein briefs are received from internal clients and allocated to the team
• The role will require management of production in sourcing quotes, arranging campaign collateral, reviewing final output, liaising with external agencies and ensuring timelines are managed and communicated - fulfilling the role of campaign and project manager
• Analyse brand positioning and consumer insights
• Research and analyse target market, industry trends and competitors activities
• Target specific market segments to increase sales revenue
• Assessing the business needs of the relevant business units
• Create a PPC and Social Media strategy, budget and implementation plan
• Create marketing, advertising and communication strategies
• Translate brand elements into plans and go-to-market strategies
• Analyse data
• Develop and manage the budget and organise resources to meet the brands objectives
• Measure and report performance of all marketing campaigns, and assess return on investment and key performance indicator
• Development of effective and creative digital marketing campaigns that contributes to the brands growth
• Develop and on occasion produce creative concepts through execution on assigned brands
• Research and identify various creative opportunities
• Present copy concepts and final deliverables to internal team, and management as needed
• Identifying creative trends and opportunities
• Create engaging content for Social Media
• Proofing and editing existing copy and adapting as required
• Creating blogs ideas that needs to go out to website and on social media platforms