OVERVIEW

Since our founding in 1924, we’ve cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.
The American Heart Association National Center has an excellent opportunity for a Marketing Communications Manager supporting our Emergency Cardiovascular Care (ECC) division. This position is hybrid with 2 days in the office per week.
Our ECC Programs (CPR, First Aid and related training) educate healthcare providers, caregivers, and the general public on responding to cardiovascular emergencies including cardiac arrest and stroke. ECC is responsible for developing the CPR education and training that is utilized by healthcare providers and the public. CPR training is delivered by members of the Association’s CPR Training Network, which is comprised of CPR Instructors. ECC is dedicated to growing public awareness of the importance of early intervention, ensuring greater access to training and increased survival rates from cardiac arrest and bystander response.
The ECC department also oversees the Association’s Professional Education Hub (PEH), which is a science-based digital learning platform that offers quality courses and training for healthcare professionals to advance their skills to improve patient outcomes. The platform is a resource for Continuing Education as well as individualized, professional certifications.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

QUALIFICATIONS

• Bachelor’s degree in communications, journalism, marketing or equivalent experience.
• Outstanding written and oral communication skills.
• Three (3) years of work experience in communications, content marketing, or equivalent experience.
• Ability to develop and implement communications and content marketing plans and campaigns.
• Detail oriented with sensitivity to timeliness.
• The ability to be a self-starter who is resourceful and possesses excellent organizational and time-management skills.
• Proficiency with the Microsoft Suite and Canva
• Proficiency with, and technical knowledge of, the Adobe Creative Suite (Illustrator, InDesign, and Photoshop).
• Ability to travel up to 10% nationally with overnight stay

AT AMERICAN HEART ASSOCIATION | AMERICAN STROKE ASSOCIATION, OUR MISSION IS TO BE A RELENTLESS FORCE FOR A WORLD OF LONGER, HEALTHIER LIVES, REGARDLESS OF RACE, ETHNICITY, GENDER, GENDER IDENTITY, RELIGION, AGE, LANGUAGE, SEXUAL ORIENTATION, NATIONAL ORIGIN AND PHYSICAL OR COGNITIVE ABILITIES.

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In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities
#LI-Hybrid

As the Marketing Communications Manager , you will make an outstanding impact by working with colleagues to develop and implement communications and content marketing plans in support of the PEH to increase visibility and attract new customers. Additionally, you will formulate and implement communications strategies focused on operational communications that will help our Association CPR Training Network. As part of the communications work devoted to our CPR Training Network, you will also identify relevant stories that uphold our mission that can be shared with our Training Network.

• Collaboration with PEH’s business development managers to identify, gather, and leverage customer success stories that can be turned into testimonials, white papers, and/or case studies and ultimately, contribute to increased visibility, attract new customers and/or generate leads.
• Develop engaging, research-driven B2B content (case studies, white papers, blogs and/or videos) that can be featured on the Hub and/or appropriate digital channels. As appropriate, successfully manage those content opportunities that need to be outsourced, developed, and finalized.
• Work with ECC marcomms leaders to establish KPIs for content marketing efforts.
• Monitor content marketing efforts and make data-informed analyses with proactive recommendations.
• Create and maintain a content calendar for PEH-specific offerings across digital channels that will also help the ECC business development managers.
• Monitor content marketing industry trends and adapt strategies accordingly.
• In collaboration with colleagues across the ECC department, help identify, plan, and create operational communications for the CPR Training Network.
• Identify, gather, and develop stories from Training Network the that can be used to build inspirational and/or how-to content to enhance communications. As appropriate, successfully manage those content opportunities that need to be outsourced and finalized.