We are seeking a results-driven CRM Marketing Manager to lead the development and execution of our customer relationship management (CRM) strategies. You will play a key role in driving customer engagement, loyalty, and retention while optimizing the overall customer journey. This position requires a strategic thinker with strong analytical skills, creativity, and a deep understanding of CRM tools and data-driven marketing.
The team’s main function is to deliver the marketing elements required to facilitate growth of our products. This is a new role with a responsibility for developing and enacting the CRM strategy for the Private Car and Commercial Vehicle insurance products.
Job Title: Marketing Manager
Salary: £Competitive, Depending on Experience
Location: Liverpool City Centre, on a hybrid basis
Working Hours: 37.5 hours per week, Monday to Friday, 9am to 5:30pm

• Developing and implementing CRM strategies to drive customer acquisition, retention, and loyalty
• Designing customer segmentation strategies to deliver personalized and targeted campaigns
• Collaborating with cross-functional teams to align CRM initiatives with broader business goals
• Planning, executing, and optimizing multi-channel CRM campaigns, including email, SMS, push notifications, and in-app messaging
• Monitoring and optimizing key CRM workflows, including onboarding, renewal, and win-back campaigns
• Analysing customer data to derive insights and identify opportunities for growth and improvement
• Developing and maintaining dashboards to track CRM performance metrics (e.g., open rates, click-through rates, conversion rates, churn)
• Providing actionable insights to refine and improve future campaigns
• Overseeing the implementation, maintenance, and optimization of CRM platforms and tools (e.g., HubSpot, Salesforce)
• Mapping and optimizing the customer journey to deliver exceptional experiences at every touchpoint
• Collaborating with customer success teams to gather feedback and improve retention strategies