Job Title: Marketing Operations Manager
Location: Head office, Swindon
Salary: Circa. £45,000 - £53,000
Bonus: Performance related bonus scheme
Hours: Monday to Friday 37.5 hours per week

JOB SUMMARY

We are seeking a Marketing Operations Manager to oversee and optimize our marketing operations. With a particular focus on direct marketing campaigns. The successful candidate will manage the day-to-day operations of the marketing team, and work alongside our Content Marketing Manager, Digital Marketing Manager, design team to ensure cohesive and effective marketing strategies across all channels.
The purpose of the role is to ensure that the volume of customers requiring our services meets or exceeds our clinician capacity within the budgeted cost of customer acquisition.

PRINCIPLE ACCOUNTABILITIES

Develop, implement, and manage:

• Direct marketing campaigns, including liaising with data suppliers, printers and Royal Mail to ensure timely and accurate execution
• Digital marketing campaigns, working with third party agencies as required.
• Telesales, email and text campaigns to the company’s customer database
• Manage the marketing operations function, setting priorities, ensuring efficient and effective execution of marketing initiatives across all channels
• Implement comprehensive marketing strategies in collaboration with senior leadership.
• Manage and optimise our marketing technology stack, including selection, implementation, and maintenance of tools and platforms.
• Coordinate marketing activity with cross-functional teams, including customer service, scheduling and IT, the field sales teams, to ensure alignment and effective communication.
• Manage and report on budgets for marketing operations and direct marketing campaigns, allocating resources to achieve marketing goals.
• Plan, execute, and optimize multi-channel marketing campaigns in collaboration with the Content and Digital Marketing Managers.
• Analyse campaign performance and provide data-driven insights to improve marketing effectiveness
• Monitor, track and report on key performance indicators (KPIs) to assess marketing performance and identify areas for improvement.
• Lead the continuing development and optimisation of the company’s website.
• Manage campaigns and initiatives to improve ongoing communication with OutsideClinic’s customer base.

Please refer the Job description for details