Our office, Capitol Periodontics - Elk Grove, is seeking a part-time Marketing Specialist to join our busy specialty practice.
We are seeking a Marketing Specialist to join our team and assist in managing the company’s internal and industry events. The Marketing Specialist must be an organized multi tasker able to handle many diverse projects at once and meet tight deadlines. Daily responsibilities will consist of a variety of activities, with a primary focus on event planning and execution, including sharing content within social media. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media.

You will ensure excellent patient service and mainly implement the right processes and practices across the organization. You should be ready to mentor your team members, find ways to increase quality of the patient experience and implement best practices across all levels by including the following:

• Develop a marketing communications plan including strategy, goals, tactics and budget
• Build relationships with existing and new patient referral sources to increase patient volumes
• Define and direct social media strategy and content to engage with both referring general dentist offices as well as patients
• Structure and execute referral marketing plan, including optimization and direct leadership of in-person visits to existing and potential referring dentist offices for all assigned locations
• Determine the most efficient and effective communications and drop-off “gifts” for various dental offices based on current and potential revenue being generated from each referring dentist
• Directly either purchase or create the drop-off items (e.g., gift baskets) for referring general dentist offices and order/coordinate other in-office appreciation events (e.g., catered lunches)
• Develop and execute all referral-related events such as lunches for doctors with referring general dentists, offsite appreciation events for general dentist offices with high volume of patient referrals (e.g., evening event)
• Develop local media relations strategy, seeking high-level placements in local print, broadcast and online media
• Manage local digital media assets, including locations website and social media accounts
• Coordinate all public relations activities as needed
• Monitor, analyze and communicate Marketing results on a monthly basis
• Develop and maintain a keen understanding of industry and local market trends affecting patient flow into assigned locations and identity recommended marketing changes in response to these business changes to ensure the required volume of patients to support the business need

You will ensure excellent patient service and mainly implement the right processes and practices across the organization. You should be ready to mentor your team members, find ways to increase quality of the patient experience and implement best practices across all levels by including the following:

• Develop a marketing communications plan including strategy, goals, tactics and budget
• Build relationships with existing and new patient referral sources to increase patient volumes
• Define and direct social media strategy and content to engage with both referring general dentist offices as well as patients
• Structure and execute referral marketing plan, including optimization and direct leadership of in-person visits to existing and potential referring dentist offices for all assigned locations
• Determine the most efficient and effective communications and drop-off “gifts” for various dental offices based on current and potential revenue being generated from each referring dentist
• Directly either purchase or create the drop-off items (e.g., gift baskets) for referring general dentist offices and order/coordinate other in-office appreciation events (e.g., catered lunches)
• Develop and execute all referral-related events such as lunches for doctors with referring general dentists, offsite appreciation events for general dentist offices with high volume of patient referrals (e.g., evening event)
• Develop local media relations strategy, seeking high-level placements in local print, broadcast and online media
• Manage local digital media assets, including locations website and social media accounts
• Coordinate all public relations activities as needed
• Monitor, analyze and communicate Marketing results on a monthly basis
• Develop and maintain a keen understanding of industry and local market trends affecting patient flow into assigned locations and identity recommended marketing changes in response to these business changes to ensure the required volume of patients to support the business needs

As one of the essential members of the team, you will also help to facilitate/coordinate other responsibilities as assigned.