ABOUT US

M3 Financial Group and its subsidiaries (including Multi-Prêts, Mortgage Alliance and M3 Tech) serve more than 8,500 independent brokers providing more than $65 billion in mortgages. With offices in Montreal, Toronto and Vancouver, we believe in the combo of creativity and new technologies to offer innovative solutions to our industry. We strive to make our mark by providing the best mortgage experience for mortgage borrowers, brokers and lenders.

KEYS RESPONSABILITIES

• Content Creation & Scheduling: Design, write, and publish compelling content (text, images, videos, stories) across platforms such as LinkedIn, Instagram, Facebook, TikTok, X (Twitter), and YouTube.
• Campaign Management: Plan and execute social media campaigns to promote strategic initiatives, events, and partnerships, while showcasing the value of our brands.
• Brand Storytelling: Share the stories of M3, our brokers, and our innovative solutions through authentic and engaging content.
• Community Engagement: Monitor platforms, respond to interactions, and foster engagement within our ecosystem of brokers, partners, and collaborators.
• Regulatory Compliance: Ensure that all published content adheres to industry regulations and internal guidelines (e.g., AMF, OSFI).
• Performance Analysis: Track key performance indicators (engagement, reach, clicks, conversions) using tools such as Google Analytics, Meta Business Suite, or Hootsuite, and recommend optimizations.
• Event Coverage: Capture and share real-time content (live posts, behind-the-scenes, photos/videos) during internal and external events.
• Cross-functional Collaboration: Work closely with the marketing team, event organizers, brand reps, and other departments such as IT or customer support.
• Trendwatching & Innovation: Stay ahead of social media trends, suggest innovative ideas, introduce relevant tools, and provide internal guidance or training.
• Personalized Content: Humanize our brands by showcasing community involvement, broker highlights, and inspiring success stories from across the network.

The Social Media Coordinator is a creative and strategic role that shapes and drives M3’s digital presence across corporate events, internal initiatives, and brand visibility campaigns. This individual will play a key role in increasing awareness of M3 and its subsidiaries by developing engaging, authentic, and value-aligned social media content. The position blends storytelling, event coverage, and community management in a dynamic, fast-paced environment.