From Playground to Podium: As an organisation the ITF has a significant influence in tennis. We are involved
in everything from inspiring grassroots initiatives to elite international competitions and all that falls in
between. We have a touchpoint at every stage of a player’s career across all levels and formats of tennis.
From the Play and Stay Campaign to the Davis and Billie Jean King Cup podium, the ITF is engaged and
committed to delivering tennis for future generations.

Essential Skills and Experience

• Experience of developing and coordinating effective digital content across multiple channels an

Desirable Skills, Qualities and Experience

• Understanding of website analytics tools, such as Google Analytics
• Ability to read and communicate in other languages.
• An understanding of the structure of ITF and World Tennis.
• Good knowledge of tennis would be a bonus
• Proficiency in photo and video editing software would be a bonus
• Excellent writing and editing skills would be a bonu

ITF ROLE OVERVIEW

JOB TITLE: Digital Content Coordinator, ITF Tours
DEPARTMENT: Digital / Tours & Player Pathway
REPORTING TO: ITF Website Manager, Digital Engagement team, Digital dept

OVERVIEW OF DEPARTMENT & ROLE

The Digital Engagement team is responsible for the reach and engagement across the ITF’s digital ecosystem
and is part of the ITF’s Digital department. We are looking for a content marketing expert to focus on the
day-to-day management of the ITF World Tennis Tour’s digital footprint. On a daily basis, you will work
closely with both the ITF’s in-house digital department as well as the ITF World Tennis Tour team to manage
and coordinate the Tour’s content strategy across all channels, including social media, website, app and
OTT platform. An expert in developing and coordinating compelling and exciting content and campaigns,
you will be pro-active, creative and up-to-date on the latest digital trends. Ideally you will have worked in
tennis or sport but this is not essential.
You will be a positive team player with a hardworking attitude and a drive to deliver to the highest
standard. You will embrace a hands-on approach and demonstrate confidence to work with a wide range
of internal and external stakeholders. The Digital Content Coordinator will be measured on driving
engagement, increasing website traffic, app registrations and newsletter sign-ups.

Roles and Responsibilities

• Update, manage, optimise and coordinate content across the World Tennis Tour digital

ecosystem in particular for the website, app and OTT platform (whilst also aligning with social and
CRM teams)

Digital Content Coordinator, ITF Tours JD

• Support planning and execution of all digital marketing campaigns and content creation for the

World Tennis Tour across digital channels

• Work closely with the relevant ITF departments and teams from other ITF Tours to create best-in-

class digital content that supports key goals including awareness building for WTT, Juniors,

Wheelchair and Beach as well as sign-ups for Masters.

• Ensure consistent brand messaging across all Tours digital channels.
• Implement the ITF’s Digital content strategy to attract new fans and retain highly-engaged

audiences in collaboration with the Digital Engagement team.

• Work with the wider Digital team to ensure the content strategy is data-led to improve

engagement and hit KPIs.

• Work with the ITF Website manager to ensure signposting, cross promotion and engagement of

all Tours content across ITF digital platforms

• Focus on promoting and making best use of video content (live and VOD) across the World Tennis

Tour Live app and OTT platform.

• Ensure all content on the new World Tennis Tour Live app is up-to-date, correct and

engaging. Support the customer service team on user feedback/ queries.

• Manage content plans and delivery, from ideation to publication.
• Ensure all static website pages are always kept up-to-date and reflect the ITF style guide. Publish

updates in the Website CMS

• Work with external agencies to support content capture.
• Brief freelancers ahead of major events and handle any administrative tasks associated – for

example flights, hotels and invoices.

• Use keyword research to maintain SEO best practice and to influence static pages on the ITF

website.

• Support the CRM Manager with specific newsletter requests for content. Align with the social

media coordinator on content activation where relevant.

• Provide weekend cover for the website when required.

As the needs of the business can evolve rapidly this role may change accordingly, therefore this document
should be viewed as guidelines which are subject to change.

Essential Skills and Experience

• Experience of developing and coordinating effective digital content across multiple channels and

platforms.

• Strong sense of creativity, imagination, and innovation.
• Excellent interpersonal skills, with the ability to collaborate with other departments, national

associations and other key stakeholders.

• Solid knowledge of various social media platforms and digital content best practices.
• Strong project management and coordination skills.
• Ability to show initiative and work independently.
• Experience with web-based content management systems.
• Attention to detail – very accurate and timely.
• Experience commissioning and managing freelancers.
• Flexible – the role may include weekend work and long hours occasionally

Desirable Skills, Qualities and Experience

• Understanding of website analytics tools, such as Google Analytics
• Ability to read and communicate in other languages.
• An understanding of the structure of ITF and World Tennis.
• Good knowledge of tennis would be a bonus
• Proficiency in photo and video editing software would be a bonus
• Excellent writing and editing skills would be a bonus

Digital Content Coordinator, ITF Tours JD