What is the Role?

We're looking for a creatively driven and strategic Creative Lead Designer to join our Marketing & Customer Experience team.

This role sits at the intersection of strategy and execution. We're looking for someone who can not only create exceptional creative work but can also help shape the thinking behind our campaigns.

Working closely with Marketing, Category and Studio teams, you'll take ownership of developing campaign concepts and strategic frameworks that support product launches, seasonal campaigns and brand initiatives. You'll be expected to confidently present ideas, rationale and recommendations to senior stakeholders, helping influence decisions that drive commercial outcomes.

This is not a role for someone who wants to focus solely on strategy or solely on executing briefs. The right person is equally comfortable developing a campaign direction, presenting it to the executive team, and then rolling up your sleeves and being hands-on on the tools to bring it to life through exceptional creative execution.

You'll enjoy a high level of autonomy and ownership, with the opportunity to independently develop ideas, lead creative thinking and see your work come to life across every customer touchpoint.

The balance of strategy and craft is what makes this role unique. You'll be designing, art directing and executing just as much as you're helping shape campaign direction, ensuring every piece of work strengthens our brand and delivers commercial impact.

What You'll Be Doing

Please note: Graphic design experience is an essential requirement for this role. While strategic thinking, campaign development and stakeholder engagement are key components of the position, applicants must have strong graphic design experience and be confident creating and executing creative assets.

• Develop campaign concepts, creative strategies and launch frameworks that support business objectives
• Lead creative thinking for product launches, seasonal campaigns and brand initiatives
• Present campaign recommendations, creative concepts and strategic rationale to senior stakeholders and executive teams
• Translate commercial objectives into compelling customer-facing campaigns
• Design and deliver assets across digital, social media, EDM, print, retail and in-store channels
• Ensure all creative output aligns with Early Settler's brand identity and visual standards
• Collaborate closely with Marketing, Studio and Category teams to deliver integrated campaigns
• Art direct photography and campaign shoots where required
• Manage creative production and workflow across multiple projects and deadlines
• Explore AI tools, emerging technologies and innovative ways of working
• Contribute ideas that elevate the customer experience and strengthen our brand presence
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