JOB DESCRIPTION:

The Creative Practice objective is to drive world class creative quality and brand consistency leading to top-of-mind brand awareness and consideration. The team consists of subject matter experts with commercial acumen who provide strategic advice, expert creative guidance, proficient project management and flawless execution. They ensure a holistic view of the overall communications strategy, creative development and production of TV/Video and development of all secondary creative requirements for all tiered campaigns. They lead the Agency relationships and build connections with our Line of Business marketers to understand business objectives and deliver strategies and campaigns that achieve those objectives.
The Manager, Creative Practice (Level 10) will support Tier 1 campaign creative development and production, as well as lead Tier 2 and 3 creative development and production with external agencies.

JOB DESCRIPTION/ACCOUNTABILITIES:

• Consult on integrated campaigns, including the development of communication strategy, evaluation, and stewardship of creative development, with consideration to the Brand Customer Value Proposition.
• Support the Senior Manager, Creative Practice, on all TV shoots and production requirements.
• Lead and/or support creative brief development for tier 2 and 3 campaign work.
• Lead and/or support communication strategy across all tier 2 and 3 campaigns.
• Knowledgeable on industry/market trends and experts in the craft of creative execution.
• Present and influence at executive levels.
• Versed in tracking/measurement requirements, followed by input to post implementation reports.
• Collaborate with Customer Insights team to ensure key messages are relevant, clear and drive desired results.
• Collaborate with Agencies and Customer Insights team on research results, providing recommendations to present.
• Lead agency relationships to foster collaboration, inspire great work, drive efficiency, and practice financial discipline.
• Build and maintain close working relationships with key partners to understand and influence business strategies.
• Manage line of business Scope of Work and retainer utilization.
• Apply learnings and insight to campaigns on an ongoing basis to gain efficiency.

QUALIFICATIONS/SKILLS/EXPERIENCE:

• Minimum 7-10 years’ experience in advertising
• Demonstrate marketing and business expertise and judgement.
• Ability to recognize, manage and build talent.
• Agility in a time of change, resilient and versatile with an enterprise mindset.
• Subject matter expertise in advertising (online/offline – TV), social media, digital/print content, experiential and in-branch.
• Knowledge and experience with all digital platforms including, mobile, video, social and display.
• Understanding of best practices in development and delivery of various forms of content (video, mobile, engagement etc.), industry trends, social media channels and innovations, and the digital advertising landscape (e.g., desktop vs mobile)
• Strong analytical skills, able to evaluate research results and leverage facts to support POVs and recommendations.
• Must be an imaginative, enthusiastic marketer with a commitment to delivering measurable results and a proven ability to manage projects to successful completion.
• Project management acumen; proactive with effective time management skills; ability to work independently, manage multiple projects and keep key stakeholders informed.
• Team oriented – with a desire to contribute positively to the TD culture.
• Thinks strategically, has a positive attitude, and inspires others to the same.
• Proactively resolves problems and manages conflict/negotiates positively.
• Superior communication skills with demonstrated ability to influence across multiple stakeholders.
• Bilingual in French/English strongly preferred.

SPECIFIC EDUCATION REQUIREMENTS:

• University or Post-Secondary education required.
• Business or Marketing Communications an asset.

WHO WE ARE:

TD is one of the world’s leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Please refer the Job description for details