GIORGIO ARMANI - HEAD OFFICE - TRADE MARKETING COORDINATOR

About us: The Armani Group is a leading company in the fashion and luxury sector, with more than 8,000 employees. Its three core brands – Giorgio Armani, Emporio Armani and A|X Armani Exchange – are active in all the world’s major countries, across many continents. With origins firmly rooted in Italy, but also with a cosmopolitan vision and culture, the company has grown since it was founded in 1975, expanding its offer from clothes and accessories to cosmetics, fragrances, eyewear, watches, jewellery, and furniture and furnishing accessories. Today, therefore, as well as being well known in the area of fashion, the Armani Group is also renowned in the sectors of interior design, food and beverage, and hotels and resorts.
Giorgio Armani has created a style that has, with remarkable consistency, continued to explore countless variations and possibilities over the years. It expresses a precise vision down to the most minute detail: a way of being and presenting oneself, certainly incorporating clothing and accessories, but also including gestures, ways, behaviours and attitudes; a style that goes beyond the sum of its parts, and well beyond what one wears
Convinced that ethics and aesthetics must coincide, Giorgio Armani expresses fundamental and enduring values his clothes. He does so by creating timeless pieces that, enhanced by precious materials and artisanal craftwork, resist the whim of fleeting trends with their pure and essential design.
Role Overview: Responsible for assisting the Trade Marketing Manager across all Giorgio Armani brands in the UK market to deliver annual marketing plans across Wholesale and Retail channels.

REQUIREMENTS

• Excellent communication skills
• Ability to work in a fast-paced environment
• Willingness to learn and take own initiative
• A strong understanding of and interest in the industry, current trends and competitors.

• Assisting the marketing manager in the implementation of the marketing plan across Wholesale and Retail stores, in line with brand strategy
• Undertaking customer research to achieve a clear understanding of the target consumer and brand perceptions to aid creation of effective brand development and marketing communications
• Supporting the marketing manager in pitching new ideas on tools, assets, and event formats to HQ Trade Marketing Team
• Assisting the marketing team in day to day tasks
• Assisting the marketing manager in planning marketing activity with all wholesale clients covering events, POS, POP, CRM, promotions and advertising
• Managing the delivery of marketing materials to all wholesale partners at the beginning of and throughout each season
• Pitching new ideas for seasonal wholesale campaigns and events
• Assisting the marketing manager in ensuring the brand is represented correctly with all wholesale distributors.
• Supporting the marketing manager in the organisation of in-store events through:
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• Customer contact strategy

• Customer target definition
• Event communication to store team
• Event execution
• Event follow up
• Internal post-event reporting
• Production of promotional materials
• Supporting targeted client events (including special projects and new store openings) on:
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• Event concept development

• Event execution
• Production of promotional materials
• Working in collaboration with the PR, VIP and CRM team across all projects and supporting wider team where needed.