Brand / Channel Manager (ANZ) - GN Hearing (Full-time)
GN is a Danish multinational company that operates in the healthcare and technology industries. Known for its innovative products (with brands such as: Jabra, SteelSeries, BlueParrott, GN Hearing (Beltone, ReSound) that aim to improve people’s lives by enhancing communication and hearing experiences.
For 150 years, the people of GN have been driven by a shared purpose to make life sound better. Our pioneering spirit has made us a global leader in intelligent audio solutions, transforming lives through the power of sound. As our business grows, we constantly seek fresh opportunities to deliver against this vision, addressing new and existing markets with our portfolio of carefully positioned brands.
About the role
At GN Hearing, the leading hearing aid company in the market, we believe in transforming lives every day. If you’re driven by curiosity, thrive in hands-on environments, and are commended for your proactive attitude, then we’d love to welcome you to our ANZ Marketing Team.
We currently have an exciting opportunity for a dedicated and passionate marketer to join our GN Hearing Marketing Team. This position offers an opportunity to contribute to the success of GN Hearing’s brands and channels, driving growth and innovation in the market. This is a role for someone with exceptional communication and interpersonal skills who loves to get hands-on and thrives in a fast-paced and complex environment.

Key responsibilities

• Marketing development: manage the localisation of global materials and the creation of local B2B and B2B2C marketing collateral and campaigns, implementing the go-to-market strategy effectively.
• Product launch management: oversee the product launch process across various brands and channels to ensure successful introductions and market penetration.
• Portfolio management: manage day-to-day activities of the product portfolio, ensuring efficient and effective responses to both internal and external customer needs.
• Communication preparation: prepare brand and channel communications for both external and internal stakeholders, ensuring clarity and consistency in messaging.
• Collaborative efforts: work closely with the sales & marketing coordinator and the event specialist to align marketing efforts and ensure cohesive execution.
• Design collaboration: partner with GN Hearing’s in-house designer to develop campaigns, communication pieces, and other projects that bring marketing strategies to life.
• Cross-functional coordination: communicate and coordinate marketing activities across cross-functional teams, including customer care, sales, and operations, to ensure alignment and effectiveness.
• Compliance and learning: learn and adhere to all GN Hearing procedures, including ANZ medical regulatory compliance, to support and execute brand and channel plans and activities. Perform any other reasonable duties as required to ensure the smooth and efficient operation of the department and business.
• Strategy support: support the development and implementation of marketing strategy and plans, analysing channel, customer, and brand performance to derive insights and actions for improvement.
• Sales growth: drive sales growth and achieve market share goals through strategic marketing initiatives and effective portfolio management.

Requirements for the role:

• Experience: minimum of 5 years in healthcare / medical marketing, with a preference for experience in the B2B channel.
• Compliance knowledge: strong understanding of ANZ medical compliance requirements and procedures.
• Marketing expertise: proven track record in developing and executing marketing campaigns and communication strategies, including product launches and budget management.
• Project management: demonstrated ability to manage projects successfully, work under pressure, and thrive in a fast-paced and complex environment.
• Communication skills: excellent verbal and written communication skills, along with strong interpersonal relationship abilities.
• Objective focus: ability to set and achieve objectives effectively.
• Clinical data utilisation: experience in using clinical data and literature to craft key product messages and communications.
• Professional interaction: ability to engage professionally with all levels of the organisation.
• Adaptability: willingness to learn, embrace change, and exceed expectations.
• Writing and editing: strong skills in writing, editing, presenting, and communicating.
• Collaboration with graphic designers: experience in working with graphic designers and providing precise briefings.
• Technical skills: advanced proficiency in Microsoft Office programs.
• Education: tertiary qualifications in marketing or business management.

These requirements are designed to ensure candidates possess the necessary skills, experience, and educational background to excel in the role and contribute to the success of GN Hearing’s marketing efforts.

Benefits

• Conveniently located, new and modern office space
• Flexible work arrangements
• Generous discounts with hundreds of retailers
• Access to online well-being centre
• Employee Assistance Program and regular wellbeing webinars
• Generous discounts on GN Hearing, Jabra, and SteelSeries products
• Gift vouchers for birthdays, service anniversaries, and values-based awards
• Free annual flu vaccinations
• Weekly fresh fruit deliveries

If this sounds like the opportunity you’ve been waiting for, we’d love to hear from you! Please note that we can only consider applicants with full, unrestricted Australian work rights.
Agencies: our preference is to fill this role directly. Should we require further assistance in finding the right candidate, we will reach out to our preferred recruitment partners

Key responsibilities

• Marketing development: manage the localisation of global materials and the creation of local B2B and B2B2C marketing collateral and campaigns, implementing the go-to-market strategy effectively.
• Product launch management: oversee the product launch process across various brands and channels to ensure successful introductions and market penetration.
• Portfolio management: manage day-to-day activities of the product portfolio, ensuring efficient and effective responses to both internal and external customer needs.
• Communication preparation: prepare brand and channel communications for both external and internal stakeholders, ensuring clarity and consistency in messaging.
• Collaborative efforts: work closely with the sales & marketing coordinator and the event specialist to align marketing efforts and ensure cohesive execution.
• Design collaboration: partner with GN Hearing’s in-house designer to develop campaigns, communication pieces, and other projects that bring marketing strategies to life.
• Cross-functional coordination: communicate and coordinate marketing activities across cross-functional teams, including customer care, sales, and operations, to ensure alignment and effectiveness.
• Compliance and learning: learn and adhere to all GN Hearing procedures, including ANZ medical regulatory compliance, to support and execute brand and channel plans and activities. Perform any other reasonable duties as required to ensure the smooth and efficient operation of the department and business.
• Strategy support: support the development and implementation of marketing strategy and plans, analysing channel, customer, and brand performance to derive insights and actions for improvement.
• Sales growth: drive sales growth and achieve market share goals through strategic marketing initiatives and effective portfolio management

Requirements for the role:

• Experience: minimum of 5 years in healthcare / medical marketing, with a preference for experience in the B2B channel.
• Compliance knowledge: strong understanding of ANZ medical compliance requirements and procedures.
• Marketing expertise: proven track record in developing and executing marketing campaigns and communication strategies, including product launches and budget management.
• Project management: demonstrated ability to manage projects successfully, work under pressure, and thrive in a fast-paced and complex environment.
• Communication skills: excellent verbal and written communication skills, along with strong interpersonal relationship abilities.
• Objective focus: ability to set and achieve objectives effectively.
• Clinical data utilisation: experience in using clinical data and literature to craft key product messages and communications.
• Professional interaction: ability to engage professionally with all levels of the organisation.
• Adaptability: willingness to learn, embrace change, and exceed expectations.
• Writing and editing: strong skills in writing, editing, presenting, and communicating.
• Collaboration with graphic designers: experience in working with graphic designers and providing precise briefings.
• Technical skills: advanced proficiency in Microsoft Office programs.
• Education: tertiary qualifications in marketing or business management