We are currently looking for a talented and driven Marketing Executive to join our team in Berlin. As a key member of the Lalamove Germany marketing team, you will contribute to all aspects of marketing, including awareness creation, customer acquisition, growth, and retention. Working closely with the Marketing Manager and cross-functional stakeholders, you will play a crucial role in executing marketing strategies and campaigns to achieve marketing excellence in the German market.

• 
  
  
  
• Support Marketing team in planning and implementing campaigns for users and drivers in Germany

• Develop and execute retention and loyalty campaigns for users as well as driver recruitment campaigns
• Manage entire campaign workflow, including testing, creative, operational, and reporting
• Use various communication channels such as email, push notifications, in-app popups, and other re-marketing channels
• Manage segmentation strategy for campaign testing and analysis
• Track and optimize campaign performance and monitor competitors’ campaigns
• Collaborate with cross-functional teams for campaign strategy planning and execution
• Support marketing manager in driving marketing initiatives and ensuring alignment among stakeholders, as well as any other tasks assigned