The Social Media Manager plans and executes social media strategies and campaigns in support of Haslam’s marketing and communication goals. This position is responsible for the creation and maintenance of a comprehensive social media strategy for Haslam’s current and needed social platforms. The SMM analyzes and closely monitors social accounts, campaigns, and posts to determine efficacy. Creativity in the use of videography, sound, text, photography, student and faculty/staff involvement using creative spirit and up-to-the-minute best practices in social engagement is a primary job function.

• Plans and executes social media strategies in support of the college’s marketing and communication goals.
• Responsible for the creation and maintenance of a comprehensive social media strategy for Haslam’s current and needed social platforms.
• Creates and shares content across the college’s primary social media platforms (@Haslamut), actively monitoring comments, mentions, and relevant conversations to maximize user engagement and support the reputation of the college, its departments, programs and centers.
• Organizes the work of multiple contributors, managing a schedule shared among departments and partners for posting dynamic content in support of campaigns, events, milestones, and other opportunities that build, engage, and inform audiences.
• Develops and maintains the college’s social media guidelines, best practices documentation, trainings, and other shared resources for campus communicators.
• Analyzes and closely monitors social accounts, campaigns, and posts to determine efficacy, make real-time changes to improve reach and focus, and add to the long-term success of social media accounts. Determines “what success looks like” for individual platforms and audiences, makes recommendations on language and tone when working when other team members on social projects.
• Creates, maintains, and regularly shares detailed analytics of social platforms and progress toward goals on a monthly, quarterly, and annual basis with the Executive Director and others.
• Focuses on posts and strategies that play to the audiences of each platform and utilize and portray the best of Haslam. Creativity in videography, sound, text, photography, student and faculty/staff involvement using creative spirit and up-to-the-minute best practices in social engagement is a primary job function.

REQUIRED QUALIFICATIONS:

• Education:
• Associate’s degree in Communications, PR, Journalism, Marketing, or related field
• Experience:
• At least 2 years of professional experience related to position responsibilities; Experience managing an institutional or organizational social media account
• Knowledge, Skills, Abilities:
• Advanced knowledge of various social media platforms
• Demonstrated understanding of social media best practices
• Demonstrated ability to plan ahead and organize others in executing a plan
• Ability to evaluate analytics and summarize effectiveness of content
• Ability to create and report on content performance across all social platforms
• Excellent short burst writing and editing skills
• Ability to think quickly and willingness to be clever and creative
• Demonstrated ability to produce creative and on brand media
• Demonstrated judgment and ability to manage the university’s reputation
• Experience with end to end paid social media campaigns
• Ability to be proactive working with sources to obtain social content

PREFERRED QUALIFICATIONS:

• Education:
• Bachelor’s degree in Communications, PR, Journalism, Marketing, or related field
• Experience:
• At least 5 years of professional experience related to position responsibilities; Experience managing social media in a higher education setting
• Knowledge, Skills, Abilities:
• Graphic design and related Adobe CC design experience
• Photo and Video creation and editing capabilities

• Plans and executes social media strategies in support of the college’s marketing and communication goals.
• Responsible for the creation and maintenance of a comprehensive social media strategy for Haslam’s current and needed social platforms.
• Creates and shares content across the college’s primary social media platforms (@Haslamut), actively monitoring comments, mentions, and relevant conversations to maximize user engagement and support the reputation of the college, its departments, programs and centers.
• Organizes the work of multiple contributors, managing a schedule shared among departments and partners for posting dynamic content in support of campaigns, events, milestones, and other opportunities that build, engage, and inform audiences.
• Develops and maintains the college’s social media guidelines, best practices documentation, trainings, and other shared resources for campus communicators.
• Analyzes and closely monitors social accounts, campaigns, and posts to determine efficacy, make real-time changes to improve reach and focus, and add to the long-term success of social media accounts. Determines “what success looks like” for individual platforms and audiences, makes recommendations on language and tone when working when other team members on social projects.
• Creates, maintains, and regularly shares detailed analytics of social platforms and progress toward goals on a monthly, quarterly, and annual basis with the Executive Director and others.
• Focuses on posts and strategies that play to the audiences of each platform and utilize and portray the best of Haslam. Creativity in videography, sound, text, photography, student and faculty/staff involvement using creative spirit and up-to-the-minute best practices in social engagement is a primary job function