QUALIFICATIONS

• This role is customer facing and will require knowledge of the retailer environment plus connecting into marketing and trading teams.
• Team leadership; motivating a team to deliver, coaching & mentoring individuals to fulfill potential.
• Organisational skills / project management.
• Excellent written and verbal communication skills.
• Results orientation and ability to extract key actionable insights from data.

Desirable knowledge / experience:

• Experience working within FMCG (Sales / Marketing / Omnichannel Marketing roles).
• Good understanding of key marketing mix levers and interpretation of brand plans; connecting brand & commercial priorities

• Strategize, plan and deliver Impulse marketing strategy and activation plans across wholesale, convenience, forecourts & discounters. This requires close connectivity with brand & commercial partners.
• Create bespoke campaigns for strategic customers where relevant.
• Lead development of Trade Press Strategy and own relationship with Cirkle.
• Own and manage budget for total Impulse & discounters – tracking monthly and flagging risk.
• Drive post-campaign evaluations process to decipher learnings and build future success. Establish “performance mindset” leveraging data to optimize campaigns for strong ROI.
• Build capability and drive thought leadership within the omnichannel marketing team and across broader impulse commercial team, enabling continuous progress and upskilling on omnichannel media activation best practices.
• Cross-functional partnership & relationship management across internal teams (Sales, Marketing, Corporate & other media functions) as well as external (agencies, supplier partners, customers).
• Ownership over: Depo execution, retail execution (POS, KPM engagement, sampling etc.), consumer activations in retail, managing trade days with wholesalers, Cirkle trade press, brand sells