MARKETING AND DIGITAL LEAD

Up to £90,000 plus great benefits (Work Level 4)
This is a hybrid role, with 2 to 3 office days each week. You’ll be required to work from our Scunthorpe office one day a week, and for the remaining office days you can choose to work from either our Manchester or Scunthorpe office (find out more about our hybrid working policy at https://jobs.coop.co.uk/hybrid-working-policy ).
We’re looking for a Marketing and Digital Lead to join Co-op Wholesale as part of the Customer Experience team. Since 1977, we’ve championed independent retailers to thrive with Nisa – and now, we’re entering a bold new chapter as Co-op Wholesale.
It’s the same spirit, with bigger ambition: bringing the power of Co-op to more local businesses than ever. And with that, exciting opportunities are on the rise, like this one.
We’ve set up a brand-new Customer Experience team to make a real difference for our varied wholesale customer base, including independent retailers, corporate partners and national accounts. This team is all about bringing focus, speed, and creating new ways of working. Getting the right messages to the right people and making sure our customers feel understood.
You’ll lead the strategic activation of the Co-op Wholesale brand across digital and partner-facing channels. Always making sure that we have a consistent brand presence that drives partner engagement, commercial performance, and long-term value. Your work will align marketing efforts with our customer needs and overall business goals.

WHAT YOU’LL DO

• Lead brand activation across B2B digital and partner channels
• Develop and deliver integrated marketing and digital plans for partner acquisition, growth and retention
• Oversee execution of campaigns, content, and digital experiences that reflect brand values and deliver measurable impact
• Manage and develop a high-performing team across marketing, content, digital platforms and optimisation
• Make sure all marketing and digital activity is insight-led, inclusive and continuously optimised
• Own and manage marketing and digital budgets, ensuring clear return on investment and long-term value
• Spot trends and shape future-focused, value-led marketing strategies

THIS ROLE WOULD SUIT PEOPLE WHO HAVE

• Strong leadership experience in B2B marketing
• Proven ability to align marketing strategy with commercial growth
• An analytical and insight-led approach to decision-making
• Excellent partner management and cross-functional collaboration skills
• Confidence in presenting to drive excitement and buy-in to our plans
• Experience managing teams across brand, content, and customer segments